(PRODUCT)RED iPhone 8 and iPhone 8 Plus Now Available for In-Store Pickup at Apple Retail Stores

On Monday, Apple introduced new (PRODUCT)RED models of the iPhone 8 and iPhone 8 Plus, which went up for pre-order on Tuesday and are available to purchase in Apple Stores as of today. Since it's an Apple product launch day, customers interested in the new iPhone 8 color can visit Apple.com to check stock at their local Apple stores and arrange for an in-store pickup on the smartphone.

Apple's iPhone availability tool shows that the new (PRODUCT)RED iPhone 8 and iPhone 8 Plus devices should be easy to obtain today at most Apple stores across the United States and in other countries, in both 64GB and 256GB. Those who don't feel like picking up at an Apple store, or who don't live nearby one, can also choose to have the iPhone delivered via free next day shipping.

red iphone 8 availability
The unlocked/SIM-free prices of each new model can be found below:

  • iPhone 8 / 64GB: $699
  • iPhone 8 / 256GB: $849
  • iPhone 8 Plus / 64GB: $799
  • iPhone 8 Plus / 256GB: $949

The (PRODUCT)RED iPhone 8 has all of the same internals and hardware as the models that launched last September, including a glass body for wireless charging, A11 processor, True Tone display, and more. In the box, you'll get EarPods with a Lightning Connector, Lightning to USB cable, 5W USB power adapter, and a Lightning to 3.5mm headphone jack adapter.

The new iPhone 8 models are available in stores as of today in the U.S., U.K., Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, and Singapore. Later this month, the devices will arrive in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE, and other countries. Chile, Colombia, India, Israel, and Turkey will follow in May.

iphone 8 product red apple store
Alongside the new iPhone 8, Apple also launched a (PRODUCT)RED iPhone X Leather Folio at $99. As with every (PRODUCT)RED accessory and device, the iPhone 8 and iPhone X Leather Folio are part of Apple's partnership with (RED), which helps raise money for The Global Fund in its fight against HIV/AIDS.

Related Forum: iPhone

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...

Top Rated Comments

AngerDanger Avatar
98 months ago
I truly don’t get the fascination of (PRODUCT)RED’s devices, but I am happy for those who do.
Are you kidding? The Geekbench scores speak for themselves:

* The (PRODUCT)RED iPhone 8 is over 38% more red than previous iP8s.
* Its chromatic caching is up to 630nm (from a more orange 590).
* The (PRODUCT)RED moniker is 265% more difficult to format correctly than even the leading Android device.

This is, without a doubt, the reddest iPhone 8.
Score: 8 Votes (Like | Disagree)
Keenanryan14 Avatar
98 months ago
I’m highly considering selling my iPhone X and getting the iPhone 8+ in red I’ve never truly enjoyed the X I miss the home button and also find the screen hard to look at compared to the LCD On other iPhones
Score: 4 Votes (Like | Disagree)
newyorksole Avatar
98 months ago
If Tim Cook was an Intelligent Man, AND that's a BIG IF, Apple would have put 3 GB into the RED iPhone 8 AND 4 GB into the RED iPhone 8 Plus ...

AND if that had happened, then both would be RUNAWAY SUCCESSES ! ...

AND, very-likely the last good iPhones with Touch ID and the ALL-important Hardware Home Button.

In fact, I see this as an Intelligent Test ... if Tim did it, he gets an A+ ... if Tim didn't do it, he gets an F-- !
I think I speak for everyone on this forum when I say... “DUDE. Relax. Re. Lax.”

ANYWAYY... the phone looks awesome. People have been waiting forever for the black and red combo. I’m happy with my X though :)
Score: 3 Votes (Like | Disagree)
Superhappytree Avatar
98 months ago
Received mine this morning. The Red is deeper than I expected, it’s like a Ferrari Red like others were saying although it looked brighter in the pics I saw. Either way, this is one attractive phone!
Score: 3 Votes (Like | Disagree)
Apple Mac Daz Avatar
98 months ago
Why no X? And why don't they offer it at launch? Cut into launch profits? Able to absorb donations because of increased margins?
I wish it would be a launch product instead of coming up to end of cycle in a good few months
Score: 2 Votes (Like | Disagree)
now i see it Avatar
98 months ago
If Apple makes a green one are we going to do this all over again? World wide News Flash. Media updates, reviews, unboxings, forum threads, YouTube video comparisons-
The Apple hype machine is running full bore over adding some #ff0000 powder into the anodizing vat.
Score: 1 Votes (Like | Disagree)