YouTube TV Price Increasing to $40 for New Subscribers Starting Tomorrow - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

YouTube TV Price Increasing to $40 for New Subscribers Starting Tomorrow

The price for Google's YouTube TV subscription service will be increasing to $40 per month for new subscribers starting tomorrow, up from the current price of $35 per month.

Google first warned potential subscribers about the new pricing for YouTube TV in February, and today is the last day to sign up at the current $35 per month price point. Existing subscribers will continue to be able to pay $35 per month for the service.

youtubetv
Introduced in April of 2017, YouTube TV is a live streaming television service designed to compete with services like Sling TV, Hulu with Live TV, DirecTV Now, and Playstation Vue.

YouTube TV provides subscribers with access to TV shows on more than 40 channels, with participating networks that include ABC, CBS, Fox, NBC, the CW, Disney, ESPN, FX, USA, and dozens more.

As of early February, YouTube TV launched an Apple TV app, making the subscription service available on all Apple devices. YouTube TV is available in a wide range of locations across the United States.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Popular Stories

Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Apple TV 4K 4th Generation Top View5

New Apple TV 4K Announced With A19 Chip, Updated Siri Remote, More

Tuesday October 13, 2026 6:08 am PDT by
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more. The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
iPad mini 7 Review Thumb 1 sans text

Apple Expected to Release New Products on Next Four Fridays

Sunday October 18, 2026 11:01 am PDT by
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman. The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28. If this timeframe proves to be accurate, then Apple will be releasing new...

Top Rated Comments

HobeSoundDarryl Avatar
113 months ago
So if it's now $40 for 40 channels from Youtube... what does a similar channel lineup cost from the cable company?

Since you're probably getting your internet from the cable company anyway... they might offer more channels for the same $40 portion of your bill (or a smaller cheaper channel package)

Granted... you'll have a monthly fee for each DVR box from the cable company. So there's that to consider.
Look into beating those box fees with HDHomeRun boxes from Silicon Dust. Then the set-top boxes can be :apple:TVs (or dirt-cheap Amazon Fire) and the content can all be merged into a single on-screen guide with the $25 Channels App ('https://getchannels.com'). For $8/month add the Channels App DVR ('https://getchannels.com/dvr/') with whatever amount of storage you want to assign to it. It's a real DVR, meaning you control the content you record and don't have to deal with any 30-day time limits... or having to watch the commercials... or having to wait a day or so before you can watch a first-run show, etc.

HDHomeRun Prime ('https://www.silicondust.com/product/hdhomerun-prime/') works with Cablecard. Other HDHomeRun boxes ('https://www.silicondust.com/hdhomerun/') work with OTA signals. Channels weaves both cable & OTA together in a SINGLE, on-screen guide. Their DVR works with ALL of the channels- select programming is not able to block DVR recording here.

Since you have actual cable (just no cable boxes), you don't burn one byte against your broadband cap. Since you can "double play" the combo of Internet & Cable in one bill, you can get a better price than buying Internet alone and paying someone else for some cable channels. Since you link directly to locals, you get all of your locals- not just some shows from some of the networks. Local news & sports. The local "Regional" sports channel(s) rather than just doing without.

HD is HD, not downgrading or stuttering during busy broadband times. Audio is 5.1 Dolby Digital, not just stereo or mono on these streaming services.

Should something knock out your broadband & cable, you can catch up on your DVR'd shows and/or watch your local OTA networks.

No cable box fees. Add as many TVs as you have- just need :apple:TVs or Amazon Fire. While I have Comcast and use the Xfniity app ('https://itunes.apple.com/us/app/xfinity-tv-remote/id401629893?platform=ipad&preserveScrollPosition=true#platform/ipad') on the mobile devices in my home, if there wasn't a good cable company app, the Channels App people also offer a Channels app for mobile ('https://getchannels.com/ios/') too.

Then, it's just a matter of staying on top of the cable company so you can work them to re-up the promotional rates for the "double play" to keep the TV + Internet costs low. I'm at about $63 in total including the $8/month DVR service and I get all of my favored programming, feeding 3 TVs and various mobile devices and enjoy a full-function DVR without the shenanigans. Yes, I might be able to squeeze this outlay down a little lower, but all of the other streaming service options sacrifice audio (I didn't build a home theater setup to then fake the surround sound) and generally leave off at least a few desirable channels from their bundles. I also don't have to hop app-to-app or box-to-box for programming, nor run seminars with the FAM on how to watch "the future" television (teaching them to hop app-to-app and box-to-box, change to this input and that input, etc).

:apple:TVs + HDHomeRun boxes + Channels App + Channels DVR can be a great option for those wanting too save some monthly cost but don't want to make what can be significant compromises.
Score: 4 Votes (Like | Disagree)
D.T. Avatar
113 months ago


After some thought... this whole "cord cutting" thing might not be about saving money at all. It might be about control.
That's definitely one of the factors for me. I like using my own devices, that are smaller, faster, updated more regularly, and more integrated with other home electronics. I like that I can click-and-bail on services in seconds, and for some programming that's very seasonal, easily add, watch, cancel over like a 30 day period without once having to talk to a customer service rep. I find debugging issues better when you don't have to wade through multiple types of overlapping services from the same company (i.e., do I have connectivity? Yes, then it's the programming provider's issue).


All things equal in terms of monthly pricing, I'd still prefer to CC (and for us, it was cheaper, 4+ years without cable/sat service :) )
Score: 4 Votes (Like | Disagree)
turbineseaplane Avatar
113 months ago
I just don't see the value proposition here. You're only getting very basic channels for $35 and then $40 tomorrow.

I think Netflix, Hulu and HBO which in total would cost about the same as YouTube and you'd get far better content. The only thing missing is sports I guess but for me that's not an issue.
YTTV is an amazing value for sports. Many of their channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Score: 4 Votes (Like | Disagree)
113 months ago
YouTube TV is so utterly ridiculous and unnecessary.
Score: 3 Votes (Like | Disagree)
113 months ago
YTTV is an amazing value for sports. Many of thier channels are never offered in the lower tiers from cable companies.

The FS2, ESPNU, SEC, BIG type of networks I mean.

Very hard to get a pack with this unique set of sports offerings for $35
Yep, it is a huge value. For example with Comcast, they put the following sports channels on the highest plan: FS2 (think about how many World Cup games will be on it this summer), SEC, MLB Network, ESPN U.
[doublepost=1520888462][/doublepost]
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
The streaming providers do cut out a lot of the BS fees. For Comcast for example there is a DVR fee, HD fee!, Regional Sports fee, Broadcast TV fee, plus additional outlet fees if you use more than one TV. Those fees could end up totaling to over $40-50 alone!
Score: 3 Votes (Like | Disagree)
oneMadRssn Avatar
113 months ago
Maybe it's for some people, but for me, I don't see the appeal of YTTV or any of these online cable bundles (DirectTV Now, Hulu Live, Sling, Vue, etc.) It's just old fashioned cable, but now over internet.

From my perspective, the reason cable tv is bad isn't because it requires a cable box and wasn't available through app. If anything, having it be over a dedicated line is a benefit. The reason cable tv was bad was because the cost was high relative to the amount and quality of original content, balanced against the amount of commercials. In other words, I hated paying for mostly crap content that was 40% advertisements anyway.

These online cable bundles aren't any better. They're still $20-$40 per month for mostly crap content among way too many commercials. Except now, you also deal with the finickiness of an app and internet streaming.
Score: 3 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
15 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
15 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
15 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
16 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
18 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
1 day ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
1 day ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
1 day ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
1 day ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
1 day ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors