Apple Shares Tips on Avoiding App Store and iTunes Phishing Emails

Apple last week shared a new support document that's designed to help App Store and iTunes users avoid phishing emails that mimic legitimate emails from Apple.

In the document, Apple outlines techniques to identify an actual App Store or iTunes email, which the company says will always include a current billing address, something scammers are unlikely to have access to.

applescamemail

An example of a well-crafted phishing email

Apple also says that emails from the App Store, iBooks Store, iTunes Store, or Apple Music will never ask customers to provide details like a Social Security Number, mother's maiden name, a credit card number, or a credit card CCV code.

Apple recommends that customers who receive emails asking them to update their account or payment information do so directly in the Settings app on an iPhone, iPad, or iPod touch, in iTunes or the App Store on a Mac, or in iTunes on a PC rather than through any kind of web interface.

Customers who receive a suspicious email can forward it to reportphishing@apple.com, and any customer who may have entered personal information on a scam website should update their Apple ID password immediately.

Scam and phishing emails like those Apple describes in this support document are not new, but at the current time, there's a new wave of legitimate-looking emails going around that look much like Apple emails that can easily fool customers who don't know what to look for.

Related Forum: Mac Apps

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

bbzzz Avatar
100 months ago
PROTIP: disable html in your mail client, it's harder to phish when you can see the links that will be used are not what the text claims they are.

Bonus: tell anyone sending html only to not be a muppet, helping the phishers by conditioning users to accepts such emails. Ask them to include the regular plain text body for those who are trying to not be phished.
Score: 6 Votes (Like | Disagree)
iModFrenzy Avatar
100 months ago
How about tips for recognizing battery throttling scams?
How much longer are we gonna beat a dead horse?
Score: 4 Votes (Like | Disagree)
AndyUnderscoreR Avatar
100 months ago
Well, you SAY that's an Apple support document....
Score: 3 Votes (Like | Disagree)
Apple_Robert Avatar
100 months ago
Good move on Apple for doing what they can to inform people about phishing.
Score: 3 Votes (Like | Disagree)
fastasleep Avatar
100 months ago
I think the current app store's "Today" section design is kind of phishing too.
If you hold the phone with your right hand and scroll through the Today's stories with your right thumb, you can so easily touch the "GET" or "purchase" buttons by mistake, and when that happens some people's first reaction is to press the home button to quit the app store app, but if you do that and if you are using touch ID to approve purchases, the purchase gets approved.
That's not what phishing means.
[doublepost=1519875375][/doublepost]
You’d think they could use their fancy smancy machine learning to stop these from coming through for all sorts of major companies. I know companies like PayPal have trouble with this all the time. Even if you can’t cover everything it’s better to get at least 90% of them.

Heck, you could probably just regex to match certain strings like their footer or other common phrases used in Apple emails. Then check the sender against official Apple email addresses and if it doesn’t check out, send it to the spam folder or put a big red warning at the top saying the email seems suspicious and might be a phishing attempt. This seems like a solvable problem in 2018.
They often do. My spam filter (ASSP) correctly flag all the phishing emails I get as spam. When reviewing stuff in my spambox for false positives, I often take a second look at things that look like they came from Netflix or Apple, only to realize they were correctly flagged. But remember there are a ton of email providers out there with various types and qualities of spam filters.
Score: 3 Votes (Like | Disagree)
goatless Avatar
100 months ago
apple app store phishing emails image ('https://www.macrumors.com/2018/02/28/apple-app-store-phishing-emails/')


Apple last week shared a new support document ('https://support.apple.com/en-us/HT201679') that's designed to help App Store and iTunes users avoid phishing emails that mimic legitimate emails from Apple.

In the document, Apple outlines techniques to identify an actual App Store or iTunes email, which the company says will always include a current billing address, something scammers are unlikely to have access to.

apple app store phishing emails image
An example of a well-crafted phishing email
Apple also says that emails from the App Store, iBooks Store, iTunes Store, or Apple Music will never ask customers to provide details like a Social Security Number, mother's maiden name, a credit card number, or a credit card CCV code.

Apple recommends that customers who receive emails asking them to update their account or payment information do so directly in the Settings app on an iPhone, iPad, or iPod touch, in iTunes or the App Store on a Mac, or in iTunes on a PC rather than through any kind of web interface.

Customers who receive a suspicious email can forward it to reportphishing@apple.com, and any customer who may have entered personal information on a scam website should update their Apple ID password ('https://support.apple.com/kb/HT201355') immediately.

Scam and phishing emails like those Apple describes in this support document are not new, but at the current time, there's a new wave of legitimate-looking emails going around that look much like Apple emails that can easily fool customers who don't know what to look for.

Article Link: Apple Shares Tips on Avoiding App Store and iTunes Phishing Emails ('https://www.macrumors.com/2018/02/28/apple-app-store-phishing-emails/')
[doublepost=1519861795][/doublepost]That's actually a pretty good fake. The ones I receive are usually riddled with odd, non-native phrasing. Not that my english is perfect, but english does have its idiomatic ways, and certain words, phrases, and capitalization patterns standout as not being businesslike.
Score: 2 Votes (Like | Disagree)