Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated] - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Accidentally Promotes Amazon Prime Video for Apple TV in App Store, Launch Could Be Imminent [Updated]

There are 26 days left until the end of the year, which is the deadline for when Apple said the highly-anticipated Amazon Prime Video app would be coming to the Apple TV. A launch could perhaps come as soon as this week, and maybe as even as early as tomorrow, based on an App Store leak spotted on reddit.

After setting his iPhone date to December 6, a redditor opened up the App Store and allegedly saw an Amazon Prime Video story as the top feature in the "Today" section. He linked the section on reddit, which other users were able to see temporarily before the content was pulled by Apple. The "Today" App Store description in question specifically referenced Amazon Prime Video for Apple TV.

amazonprimevideoleak

Apple pulled this a few minutes ago. (Hi Apple?)

As said, my time/date is set to tomorrow. That is relevant because I saw the story at the top of the "Today" tab when I opened the App Store. That is how I obtained the link.

Thus my guess is that the story is ready for launch on the App Store tomorrow, and sometime around midnight Eastern or PST, both the story and the updated app itself will go live. That's approx 9-12 hours from now. We'll see.

If the App Store leak is genuine, and it appears to be based on multiple reports from different reddit users, it means Apple already has content written up for the Amazon Prime Video release. That the content was visible on December 6 suggests a launch could be imminent.

Apple first announced the Amazon Prime Video app for Apple TV at its Worldwide Developers Conference in June. At the time, Apple said the app would be coming later this year, but months have passed since then with no sign of it. There have been continual launch rumors, though, all of which have been incorrect.

Amazon Prime Video is one of the only major streaming video services absent from Apple's set-top box. The service is provided as a benefit to Amazon Prime members who subscribe to Amazon's $99 per year Amazon Prime service. Amazon Prime Video features thousands of TV shows and movies, along with original content produced by Amazon.

Update: The App Store has been updated with a new "Today" page for the Amazon Prime Video app on iOS and it makes no mention of the Apple TV app. It also has different wording than the original that was spotted earlier today.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Where is the New Apple TV Feature

Next Apple TV's Chip Revealed in Latest Leak

Tuesday September 8, 2026 10:19 am PDT by
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips. Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
iOS 27 Feature Cool

Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas

Monday August 31, 2026 2:13 pm PDT by
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas. You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple TV Remote Icon

iOS 27 to Upgrade Apple TV Remote App in Two Ways

Thursday September 10, 2026 2:33 am PDT by
Apple has updated the design of the virtual Apple TV Remote for the iOS 27 Release Candidate, which was released yesterday, and there are two new features that have been added to the iPhone app's interface. First up, Apple has added a new button to the top-right corner of the Remote UI with a glyph showing four squares. Pressing the button pops out an app menu similar to the Apple TV home...

Top Rated Comments

TonyC28 Avatar
115 months ago
The bigger story here: setting the time/date ahead on an iPhone will show you the future.
Score: 15 Votes (Like | Disagree)
Fortimir Avatar
115 months ago
Tim Cook should step down over this catastrophic leak. Apple is doomed.
Score: 11 Votes (Like | Disagree)
MysteryMii215 Avatar
115 months ago
Now make Apple Music available to work with other devices also Apple for god sakes people just don't use Apple hardware only.
It’s on Android, and Windows has had iTunes for years.
Score: 8 Votes (Like | Disagree)
avanpelt Avatar
115 months ago
About damn time.
Score: 5 Votes (Like | Disagree)
115 months ago
Relatively unexciting, since my Smart TV already has Amazon Prime videos seamlessly built into it. My Apple TV box doesn't see much action anymore.Apple is still playing catch up in the TV department.
Score: 4 Votes (Like | Disagree)
Eduardo1971 Avatar
115 months ago
Will believe it when it is live.
Score: 4 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors