iPhone X handsets make up over 2 percent of the iPhone active installed base, just three weeks after it was released on November 3, according to research conducted by IHS Markit. The countries with the highest rates of adoption are markets with high gross domestic product per head, like Singapore, Denmark, Switzerland, and Japan.

According to IHS, countries where "Plus" models have been popular show a strong correlation with initial adoption rates for iPhone X, because consumers in those markets are more interested in larger displays and dual-lens camera technology, and are willing to spend more to get them.

iphonexretinadisplay
Production constraints appear to have had little effect on early uptake of iPhone X, which is said to be "very similar" to adoption of previous flagship iPhones launches over the same period, said IHS analysts.

In the US, iPhone X adoption after three weeks matched the adoption of iPhone 8 Plus and beat early adoption levels for both the iPhone 8 and 7 Plus. Only the iPhone 7 model had greater initial success. In Japan, initial iPhone X adoption was as good as or better than any recent iPhone launch, and matched the level of the iPhone 7.

Apple is set to enjoy its best ever year for iPhone, according to IHS, with year-on-year increases in iPhone shipments over the next four quarters. In the fourth quarter of 2017, IHS Markit forecasts Apple will ship 88.8 million iPhones, which would be the highest number of iPhones ever to be shipped in a single quarter.

Shipping 31 million iPhone X units would cause the iPhone average selling price (ASP) to exceed US$700 for the first time in the iPhone's 10-year history, assuming total shipments in the quarter amount to 88.8 million.

Shipping estimates for the iPhone X continue to improve in many countries. In the United States, iPhone X models ordered today will arrive in just about a week, while several European stores list delivery dates of December 12. In line with IHS Markit's analysis, KGI Securities analyst Ming-Chi Kuo earlier claimed that improved iPhone X shipping estimates are due to better-than-expected improvements in production, rather than a lack of demand for the new device.

(Via DigiTimes.)

Related Forum: iPhone

Top Rated Comments

KONVICTED Avatar
103 months ago
Managed to get it on launch Day. I upgraded from iPhone 7 and I'm totally impressed with X. Face-ID works perfectly and swipe gesture's are much easier to use.
Score: 10 Votes (Like | Disagree)
Kangastu Avatar
103 months ago
I’ve had mine since launch day, but have yet to see one in person. And most who see mine say it’s the first one they have seen.
I’m with you guys on this (I’m in Australia). The only other X I’ve seen in the wild is owned by my brother!

Hands down best iPhone ever though. It’s a joy to use and I haven’t loved an iPhone this much since the original (and maybe the 4). Apple knocked this one out of the park.
Score: 9 Votes (Like | Disagree)
Porco Avatar
103 months ago
It’s a nice enough phone with some design compromises I'm not personally a fan of and about twice as expensive as I think it should be. I prefer my SE, and if that didn’t exist I’d probably have got an 8. I did like the X more in person than looking at it online though, so I agree that the more people who see one, the better it will do.

IMHO I don’t even look at the Plus iPhones as phones, more like mini tablets that happen to be able to make phonecalls.
Score: 8 Votes (Like | Disagree)
djcerla Avatar
103 months ago
Yes... it’s a fantastic phone with fantastic user experience... leaps and bounds beyond anything else on the market today.

Everyone I show the phone to stare at it like if it was a giant diamond. The more people see it in person, the more sales will explode.
Score: 6 Votes (Like | Disagree)
Swampthing Avatar
103 months ago
Seeing as its the first new form factor since the 6, I'm not completely surprised. But I saw the 6 in the wild on launch day. I still haven't seen a X in the wild.
You might try looking in cities instead of the wild. I’ve seen a lot of iPhone Xs around the Washington DC area...
Score: 3 Votes (Like | Disagree)
Tec972 Avatar
103 months ago
The arguments of this being the greatest iPhone ever are moot, as every year they come out with the greatest iphone ever.

Find it odd that this is really the first iPhone that everyone claims is so great, yet it comes with too many compromises for the asking price. The only other time you had to upgrade and deal with a losing something was the 7 with loss of headphone jack.

I haven't jumped on this phone because I don't want to give up stuff when I shouldn't have to sacrifice anything when UPGRADING to their flagship device. Maybe lots of others who haven't upgraded feel precisely the same way, and they don't want to spend about $1400 to compromise.

This phone has not put apple ahead in terms of anything except face ID. Other phones have had what this phone does 3 years ago. iPhone X has somewhat closed the gap of how much apple was trailing other phone manufacturers.

I know lots of iPhone users and none of them have upgraded, although they do have the means to. But that doesn't mean anything. That is just a factual statement in my experience and I do not claim anything as to whether or not the phone is selling well. I'm sure it is doing just fine.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...