Jony Ive Says Apple's New Flagship Chicago Store is About 'Reviving Important Urban Connections'

Apple today previewed its new Michigan Avenue store along the Chicago River ahead of its grand opening on Friday.

chicago michigan ave front entrance
Apple shared new pictures that provide a look at the store's 32-foot glass facades and 111-by-98 foot carbon-fiber roof. Two staircases lead to the store's lower level, featuring indoor trees and a seating area for Today at Apple sessions.

The flagship store is designed to create a new connection between North Michigan Avenue, Pioneer Court, and the Chicago River.

"Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city," said Jony Ive, Apple's chief design officer. "It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river."

chicago michigan ave interior layout
The store was designed by Apple's longtime architectural partner Foster + Partners, and pays homage to architect Frank Lloyd Wright's Prairie Style homes in Chicago. Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. The store took over one year to construct.

A lengthy staircase leads from street level to a walkway in front of the store. The building will also be accessible via elevator.

chicago michigan ave front entrance glass detail
On Monday, the store will also launch "The Chicago Series," a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. Apple said each program is co-created with local non-profits and creative organizations.

Apple retail chief Angela Ahrendts is in Chicago today and tweeted a picture of herself alongside some of the store's employees.

"Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city," said Ahrendts.

Apple Michigan Avenue opens Friday, October 20 at 5:00 p.m. local time. The store is located in Pioneer Court at 401 North Michigan Avenue, next to the Michigan Avenue Bridge in Downtown Chicago.

Apple said its original North Michigan Avenue store, which was its first flagship location, welcomed more than 23 million visitors since opening in 2003. The store, just down the street from the new one, permanently closed today.

Apple has nearly 500 retail stores around the world that collectively welcome over 500 million visitors per year.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

jasnw Avatar
108 months ago
How about reviving important computer products?
Score: 33 Votes (Like | Disagree)
blacktape242 Avatar
108 months ago
reviving urban connections? what does that even mean??? how about reviving products like the mac mini
Score: 23 Votes (Like | Disagree)
iMi Avatar
108 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
Score: 21 Votes (Like | Disagree)
LordVic Avatar
108 months ago
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Score: 16 Votes (Like | Disagree)
iMi Avatar
108 months ago
Apple stores are a beautiful variant on the city (and mall) landscapes.

As a stockholder, I fully support the money and time spent to create these edifices, as they soothe the mind, and make people feel happy to come in.

At least that's what I observe when seeing the Apple Stores in person.

This store has done nothing but confirm my bias towards them.
I think you're confusing the store with a church. It's a store. Nice store, but a store. Nothing more.
Score: 14 Votes (Like | Disagree)
LordVic Avatar
108 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]

Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
it reminds me of an interview he did (which has gone burried, can only find the reports of the interview now) where he went on a minute rant about how amazing the new technology in the Watch display is, and how it's unique and a bunch of other superfluous words.

yet at no point did he mention that it's a standard OLED display which Apple has purchased off an oled manufacturer. A technology that has been around for a while


Ive is a (pardon the vulgarity), Verbal Masturbator. He likes to talk in circles to hear how awesome he sounds. It's done intentionally to provide elevated feelings for Apple products, as somehow above and beyond anything anyone can ever muster, while not actually claiming or stating something that could be legally misleading.
Score: 11 Votes (Like | Disagree)