The iPhone offers a high-quality camera that Apple improves with every iteration, and the photos and videos that it takes have been used for fashion runways, feature films, and other professional applications.

TIME Magazine is the latest publication to exclusively use the iPhone's camera for a photo shoot, with its new "Firsts: Women Who Are Changing The World" series, which features iPhone images captured by Brazilian photographer Luisa Dörr.

Over the course of the last year, Dörr has used an iPhone 5, iPhone 6, iPhone 6s, and iPhone 7 to capture photos of notable and accomplished women like Hillary Clinton, Oprah Winfrey, Melinda Gates, Sylvia Earle, Alice Waters, Mae Jemison, Cindy Sherman, and more.

timeiphonecover
In a TIME interview, Dörr says she uses an iPhone because it offers great pictures anytime, anywhere, and it because "feels less intrusive" to the subject when the photo is captured with an iPhone instead of a standard camera. Dörr's images are unique because she uses only natural light and sometimes a reflector to capture women who are often photographed with more lighting and production equipment.

I like the simplicity of how these pictures are made. But the best part is that as a photographer, you feel extremely light and free. It is almost as if I can make pictures with my hand. There's no noise, gadgets, tools or plugs--just the subject and myself.

I was always trying to imagine these portraits as paintings. I'm fascinated by the landscapes and topographies from women's faces, their stories and context. I'm interested in the way life and time is writing on all of them--not just with physical marks but also with more spiritual traces.

Dörr says the women she photographed were "surprised" to be the subject of a photoshoot with an iPhone and no other equipment, and that oftentimes, she did her work in just minutes. The shortest shoot was two minutes and the longest shoot lasted 20 minutes.

Each portrait was captured using the regular iPhone camera with the square format, and automatic HDR was turned on for more lighting detail in the photographs.


Dörr's full interview can be read over at TIME, as can an accompanying piece on how TIME Director of Photography Kira Pollack discovered Dörr and recruited her to work on the project.

Top Rated Comments

RadioGaGa1984 Avatar
106 months ago
Was RAW used at all? Because the pictures look fairly flat and not that sharp I think a proper DSLR wouldve done a much better job
I’m sure we’d all love to see your photos from the various magazines they are published in.
Score: 6 Votes (Like | Disagree)
v0lume4 Avatar
106 months ago
Scrolled through the album on the linked site -- so cool to see Nikki Haley pictured! It's great to see her doing such big things. She was a heck of a job creator for our state, I can tell you that (South Carolinian here).

Great photos by Luisa Dörr. It's always a great reminder to see such great photos taken with a phone. It reminds me that it's not just about the gear. Sometimes when I don't have my DSLR with me, I feel that I'm unable to get great photos. However, once I pull out my phone and start shooting, it surprises me. Back in the day, I'd be a sitting duck without a dedicated camera, since phone cameras used to be terrible. While a phone isn't a replacement for a dedicated camera, it gives you a chance to get a photo that you otherwise would have never had the chance to get -- and that's really special, I think.
Score: 3 Votes (Like | Disagree)
Makosuke Avatar
106 months ago
There are two things I find amusing about the inevitable "it doesn't look as good as the same photo taken with a DSLR would have":

One is that, to the vast majority of people who look at that cover or other photos taken by the artist, they look like interesting, engaging photos. Most--and most by far I would guess--people don't look at photos like these and say "it looks flat" or "the micro-contrast is weak" or "it's not sharp enough" or "there isn't enough subject isolation" or whatever else. They see an interesting photo, and appreciate it.

And the other is the more salient point from an artistic perspective: Indeed it's true that if you took the exact same photo with an EOS-1D X mk II and an expensive lens it would be sharper, higher resolution, and have more dynamic range. It would almost certainly look better.

Except it's quite possible that the photographer couldn't take that exact same photo with an EOS-1D X mk II. As noted in the description, the subject might well have reacted differently to a photographer holding a huge camera with the shutter clicking away, or she never would have been in that particular location carrying a large camera, or whatever other nuances of the actual act of photographing another human being in situ might have come out differently.

It's the same if the photographer had tried to take the same shots with a large flash kit versus only natural light--the photo might be better lit, but what the person in it is doing would probably be less natural, and depending on the intent of the photo, less interesting.

If you've got a tripod, sufficient time, and are photographing a landscape or model, sure, a large-sensor, large-lens camera is going to produce a better photo than an iPhone in every way. And sure, there are photos that an iPhone is incapable of taking for technical reasons--available light, field of view, depth of field, bokeh. But following around a human trying to take a certain kind of photo, the act of photography itself changes the result, possibly for the worse.

Heck, I'm just a casual photographer and I've noticed it plenty of times just taking street photos while on vacation. I hold up a smartphone to take a picture, nobody even notices. I hold up my bigger camera, people look at me, stiffen up, react like they're being photographed. Occasionally the effect can be positive, but more often it results in odd expressions and less natural behavior.
Score: 3 Votes (Like | Disagree)
jamesrick80 Avatar
106 months ago
No wonder the picture looks blurry and has less quality.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
106 months ago
The shortest shoot was two minutes and the longest shoot lasted 20 minutes.
and she shoots with a smartphone.

Nothing about this sounds right.
This whole thing is just a lame promo for Apple. As digital cameras go (not smart phones) iPhone photo quality is near the bottom of the heap. But as a smartphone camera, the 7 is one of the best.
Score: 2 Votes (Like | Disagree)
definitive Avatar
106 months ago
I love to see this kind of news. It shows that the iPhone evolves to a proper camera; one to people react differently than to a DSLR (even though the quality is better). And you can shot with both eyes open and not be glued to the viewfinder
Indeed, but a $100-$200 Canon (or similar) pocket camera is a much better solution than an iPhone, which over time costs much more to own.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...