Sony today announced a collection of new products that it plans to showcase during the IFA consumer electronics show in Berlin, Germany this upcoming weekend. One of the biggest additions to the company's line-up is a new smart home speaker, called the LF-S50G wireless speaker, which looks similar to Apple's upcoming HomePod, has a built-in Google Assistant, and is being pitched with a "high quality" music-focused message.

Users can start off music playback by saying "OK Google," and from there they can ask the assistant for any information that it normally provides, including basic trivia, unit conversions, nutritional information, recipes, and more. The sides of the speaker have an LED clock display, while the top includes various sensors that support gesture controls for starting a song, skipping a song, and adjusting volume.

sony speaker

"Now you can get Sony’s awesome sound quality and design with the Google Assistant built-in," said Mike Fasulo, President and COO of Sony Electronics. "This functionality is another example of Sony’s commitment to customer choice by delivering new and innovative technologies."

The LF-S50G wireless speaker includes a 360 degree, vertical two-way facing speaker system, which Sony said provides for "maximum sound coverage" in any average-sized room. The device's full range speaker reproduces vocal and treble notes, while a dedicated subwoofer reproduces bass sounds and an omnidirectional two stage diffuser evenly spreads the sound to anyone in the room. For music playback, the speaker supports smartphone pairing through Bluetooth and NFC.

Sony is billing the device as a kitchen assistant thanks to its included clock and timer functionality, as well as its IPX3 splash-proof design and a water repellant surface. Users will also be able to control connected smart home electronics, and connect other supported Sony wireless speakers that have Chromecast built-in, syncing the same music across multiple speakers in one home. The LF-S50G wireless speaker will cost $199.99, and Sony said that it will go on sale this October.

Sony also revealed a trio of new wireless headphones that are coming to the 1000X family of products, each bringing advanced noise cancellation features for users. The collection includes the "truly wireless" WF-1000X with an in-ear design, the WI-1000X with a behind-the-neck design, and the WH-1000XM2 with an around-the-ear design and more sound options to adjust to various noise levels and environments. The WH-1000XM2 headphones are the newest versions of the MDR-1000X from last year.

new sony headphones
The first device, the WF-1000X, is similar in functionality to many wireless headphones on the market, like Apple's AirPods. When taken out of the included charging case, the earbuds automatically connect to the user's smartphone, and Sony said that the case allows users to listen to nine hours of music on the go. In terms of price, the WF-1000X earphones will cost $199.99, the WI-1000X will cost $299.99, and the WH-1000XM2 will cost $349.99, and all three devices launch in September.

For more information on Sony's announcements, check out the company's IFA-focused press release here. One of the other notable unveilings centered around three new Xperia smartphones coming this fall, with a flagship feature called the "3D Creator." Sony described this as its in-house solution for 3D object scanning that allows users to create avatars, play with augmented reality camera effects, set a live wallpaper, send to friends as a sticker on social media, print on a 3D printer, and various other AR-related options.

Tag: Sony

Top Rated Comments

sshambles Avatar
106 months ago
That home speaker looks familiar... especially in those 2 exact colours...
Score: 4 Votes (Like | Disagree)
ferdinandcc Avatar
106 months ago
That home speaker looks familiar... especially in those 2 exact colours...
They both look like the Whyd speaker, which was even announced before the HomePod.

https://whyd.com/
Score: 2 Votes (Like | Disagree)
69Mustang Avatar
106 months ago
That just looks like an egg.

I'm glad the HomePod has a wider and sturdier base.
That's not an egg. This... this is an egg.:D
/procedes to cut sshambles jacket to ribbons
sony new smart home speaker image
Score: 2 Votes (Like | Disagree)
sshambles Avatar
106 months ago
They both look like the Whyd speaker, which was even announced before the HomePod.

https://whyd.com/
That just looks like an egg.

I'm glad the HomePod has a wider and sturdier base.
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...