Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch

At its Worldwide Developers Conference in June, Apple announced that an Amazon Prime Video app would be coming to the Apple TV later this year.

No release date was given, but Apple's September iPhone event seemed like an ideal time for the app to see an official release. Unfortunately, that may not happen. In a piece on Apple's troubles establishing TV-related deals, Recode says that according to its sources, the app may not be live in time for debut at the iPhone event.

amazon prime apple tv
An Amazon Prime Video app is something that Apple TV owners have desired for years, as it is one of the only major streaming video services absent from the set-top box.

With no targeted launch date on the horizon, it isn't clear when the app will see a launch, but we can expect it before the end of 2017 based on Apple's initial announcement.

While an Amazon Prime Video app may not launch at Apple's September event, Apple TV enthusiasts do have one product to look forward to -- a fifth-generation TV with support for 4K HDR. The new set-top box, with an upgraded processor and perhaps other upgraded features, is set to launch in September alongside new iPhones and an LTE Apple Watch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Where is the New Apple TV Feature

Next Apple TV's Chip Revealed in Latest Leak

Tuesday September 8, 2026 10:19 am PDT by
The next Apple TV 4K will be equipped with an A19 or A19 Pro chip, according to evidence in Apple's code uncovered by MacRumors contributor Aaron Perris. In particular, the device's model identifier points towards the A19 generation of chips. Accordingly, the next Apple TV would have 8GB or 12GB of RAM, up from 4GB in the current 2022 model with the A15 Bionic chip. Other rumored upgrades for...
iOS 27 Feature Cool

Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas

Monday August 31, 2026 2:13 pm PDT by
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas. You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple TV Remote Icon

iOS 27 to Upgrade Apple TV Remote App in Two Ways

Thursday September 10, 2026 2:33 am PDT by
Apple has updated the design of the virtual Apple TV Remote for the iOS 27 Release Candidate, which was released yesterday, and there are two new features that have been added to the iPhone app's interface. First up, Apple has added a new button to the top-right corner of the Remote UI with a glyph showing four squares. Pressing the button pops out an app menu similar to the Apple TV home...

Top Rated Comments

Asarien Avatar
118 months ago
It's a video streaming app on a device specifically designed for streaming videos. "Not ready," my ass.

One of these two conglomerations is trying to play hardball and as usual, the customer loses out.
Score: 20 Votes (Like | Disagree)
larrylaffer Avatar
118 months ago
Totally silly. Porting an existing iPhone/iPad app isn't *that* hard.
Score: 19 Votes (Like | Disagree)
118 months ago
Two of the most resource heavy, powerful, and rich companies on earth and they can't get an app to work.

Ok.
Score: 12 Votes (Like | Disagree)
118 months ago
I'd be shocked if they didn't have an app ready for when the ATV 4 was released.
Be shocked since ATV4 was released back in 2015.
Score: 11 Votes (Like | Disagree)
dtrj787 Avatar
118 months ago
I'm still waiting on that Netflix "TV" app integration.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
118 months ago
This has nothing to do with being unable to make the app work correctly. It's simply Amazon taking another dig at Apple and being difficult.

Amazon doesn't sell the Apple TV or Google Chromecast because they don't want those products competing with their own Fire TV. They don't sell the Google Home and will not sell the Apple HomePod, again because they don't want them competing with their Alexa. Their entire reason for not offering an Amazon Prime Video app for the Apple TV again was to push people to their own competing device instead.
Score: 5 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors