Apple Accepting Red Cross Donations to Aid British Columbia Wildfire Relief Efforts

Apple is accepting donations to the Canadian Red Cross through iTunes to help people affected by ongoing wildfires in British Columbia. The province declared a state of emergency in July.

canadian red cross bc fires itunes
iTunes users in Canada can donate $5, $10, $25, $50, $100, or $200 with a credit card tied to their account. Apple will transfer 100 percent of the proceeds to the Canadian Red Cross, which is providing relief efforts for the wildfires.

As of August 6, the BC Wildfire Service said 132 wildfires were currently burning in the province, with a total of 900 wildfires since April 1. As of August 9, over 3,600 personnel were working to fight the fires, which have forced some residents to evacuate due to dangerous conditions, including poor air quality.

Apple says iTunes credit cannot be used to make a donation. The fine print also says donations may not qualify for a tax deduction.

Apple routinely accepts Red Cross donations through iTunes for natural crises, including wildfires in Fort McMurray, Alberta last year.

Via: iPhone in Canada

Tags: Canada, Red Cross

Top Rated Comments

adamjackson

120 months ago

Wasn't aware of this occurring in British Columbia. Will be donating.

Donate directly to a non-profit in the area. Red Cross notoriously squanders money. Look into their wastes in Haiti and New Orleans. Millions of dollars that went nowhere. I wish Apple would stop featuring them.

Score: 13 Votes (Like | Disagree)

btrach144

120 months ago

Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.

Score: 10 Votes (Like | Disagree)

merkinmuffley

120 months ago

Is Apple - a company with $262 billion sitting in off shore accounts matching the donations? If they want to match donations maybe they could soak their cash in water and drop it on the fires.

Score: 4 Votes (Like | Disagree)

luvbug

120 months ago

Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.

I agree. I recall my Dad, who was a medic in the Korean War, telling me how bad the Red Cross was. As an example: He was on a ship during the war, and the Red Cross was charging the GIs for a cup of hot coffee!! Find a local BC charity instead, so your donation goes to those in need.

Score: 4 Votes (Like | Disagree)

2b1ask1

120 months ago

Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.

Agreed 100%:

http://www.npr.org/2016/06/16/482020436/senators-report-finds-fundamental-concerns-about-red-cross-finances

http://www.miamiherald.com/news/nation-world/world/americas/haiti/article23061570.html

Score: 2 Votes (Like | Disagree)

CaliKev

120 months ago

Stop donating money to the Red Cross. Apple really needs to stop this partnership. Red Cross is corrupt and wastes millions of dollars each year. Less than 90 cents of a dollar actually go directly to those in need. Anything less than 90 cents is typically seen a poorly run charity that likely has 6 and 7 figure executives running it.

Wow, I had no idea until I googled how much the CEO makes. Over $650,000! Jeez, hopefully Apple finds a better partner when it comes to these sorts of donation efforts. Also, why can only Canadians donate? Victims in Haiti, Japan and other countries were able to receive support from people from around the world. Why is Canada any different?

Score: 2 Votes (Like | Disagree)

Read All Comments

Popular Stories

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by Joe Rossignol

In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....

• 231 comments

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by Joe Rossignol

While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...

• 243 comments

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Thursday October 29, 2026 11:52 am PDT by Joe Rossignol

In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea. The new iPad mini shown with pinched fingers on Apple's website in the U.S. On its South Korean website, Apple simply shows an image of the iPad mini on its own. The new iPad mini shown without pinched fingers on Apple's website in South Korea ...

• 94 comments

Apple Accepting Red Cross Donations to Aid British Columbia Wildfire Relief Efforts

Top Rated Comments

Popular Stories

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Next Article

Videos

Guides

Upcoming

Other Stories

🔗 Related Apple News & Rumors