EENA, short for the European Emergency Number Association, has called on Apple to integrate a solution called Advanced Mobile Location into iOS to improve the safety of iPhone users in emergency situations.

emergency iphone
Advanced Mobile Location recognizes when an emergency call is made and, if not already activated, activates a smartphone's GPS or Wi-Fi to collect the caller's precise location information. The handset then sends an automatic SMS to the emergency services with the caller's location, before turning the GPS off again.

For months, EENA said it has tried to establish contact with Apple to work on a solution that automatically provides accurate location derived from iPhones to emergency services and rescuers, but with no result so far.

Advanced Mobile Location is allegedly up to 4,000 times more accurate than current emergency systems, which rely on cell tower location with a radius of up to several miles, or assisted GPS, which can fail indoors. EENA lists several real scenarios where AML's location accuracy was less than 12 meters.


Last year, Google implemented a new AML-based solution called Emergency Location Service into Google Play services that automatically works on Android smartphones running its Gingerbread operating system or newer.

AML also must be supported by carriers. EENA said the service is fully operational in several European countries, including the UK, Estonia, Lithuania, Austria, and Iceland, as well as New Zealand, on all mobile networks.

In terms of privacy, Google said it never sees or handles the precise location obtained by its Emergency Location Service feature. Instead, the location is sent from the smartphone to emergency services only when a user explicitly places an emergency call, either directly or through their mobile network.

EENA said AML has saved many lives by more accurately pinpointing a person's position. Accordingly, several minutes of time can be saved, according to the European Telecommunications Standards Institute:

Ambulance Service measurements show that, on average, 30 seconds per call can be saved if a precise location is automatically provided, and several minutes can be saved where callers are unable to verbally describe their location due to stress, injury, language or simple unfamiliarity with an area.

EENA said it recognizes the efforts of Apple to improve the safety of its customers. It acknowledged the SOS functionality of the Apple Watch, which can automatically send the location of a caller to a specified contact. However, it believes the location should be sent to emergency services and rescuers as well.

Apple certainly cares about the safety of its customers. It doesn't appear to have publicly provided a reason against supporting AML.

Via: The Next Web

Top Rated Comments

Saipher Avatar
107 months ago
It seems like a good idea, especially if it will only be "activated" when the user places the emergency call.
I hope Apple implements this feature.
Score: 10 Votes (Like | Disagree)
Chupa Chupa Avatar
107 months ago
You think about this and it's really odd that Apple wouldn't implement this as part of SOS, at least as a user option.
Score: 8 Votes (Like | Disagree)
seasurfer Avatar
107 months ago
"Oh, I don't know why this is needed since people calling emergency services can just tell the dispatcher their location."

Except when they can't.

People get lost in places other than urban areas, where there are no streets, etc. People can be critically injured or critically ill but still able to place a call to (or attempt to call) emergency services and then lose consciousness before they can tell the dispatcher their location. There are situations where is it not safe for someone to talk but has need of emergency services (for instance, they're hiding from someone who is trying to kill them and talking would give their location away and put them at risk of being discovered by the attacker).

This would be incredibly useful, and could be implemented properly to minimize the risk to privacy.
Score: 5 Votes (Like | Disagree)
dstud208 Avatar
107 months ago
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
lol, I mean seriously... come on people. To be honest I'm blown away that this isn't already a thing. Pizza delivery guys have had your exact location for a while now yet the ambulance can only get it if you tell them, which isn't always an option or you might not actually know
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
107 months ago
Their are risk to this feature.
Right, but there are risks to every GPS feature on iOS, in my car. But if, say, I'm on a run at 8pm and feel something really bad coming on, I collapse, and the last thing I can pull myself to do is activate SOS. Lowering my privacy to emergency is fist to know where I am is a risk I'll take. And, in fact, this already is built into many cars which have emergency buttons.

In a lot of emergency instances the victim literally has under 5 minutes to get medical help before something catastrophic happens to them so notifying just family or a friend may only let them know they need to pick up a body at the morgue. And again, it would be something the user would have opt into along with the rest of SOS's features. It wouldn't be default on.
Score: 4 Votes (Like | Disagree)
apolloa Avatar
107 months ago
Their are risk to this feature.
Really, go in then what 'risks' are there?

Or are you going to suggest... this is going to mean a hacker will be able to track your location because Apple will have opened a security hole in the firmware..

Or will you be worried the government will be tracking you personally 24/7. Because they have nothing better to do? Even though they can track you in a million other ways...
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...