Apple ID Website Receives 4/5 'Good' Score in Dashlane's 2017 Password Power Rankings - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple ID Website Receives 4/5 'Good' Score in Dashlane's 2017 Password Power Rankings

by

Password management app Dashlane has enlisted a group of researchers to assess and rank the password policy and security of 37 consumer and 11 enterprise websites. The study examined five password security criteria to result in a point-based ranking system, with points awarded for the following categories: requiring 8+ characters, needing alphanumeric passwords, including a password strength assessment indicator, passing brute force attack simulations, and supporting 2-factor authentication.

Based on these data points, the Apple ID sign-in page scored a 4/5 and earned a "Good" ranking. Apple passed on all criteria except for the brute force attack test, where researchers said they were never presented with a security warning ("such as a CAPTCHA code or the account automatically locking") after entering incorrect credentials 10 times in a row. Dashlane mentioned that the study was completed during the week of July 5 - July 14, 2017.

apple passwords id login

"We created the Password Power Rankings to make everyone aware that many sites they regularly use do not have policies in place to enforce secure password measures. It's our job as users to be especially vigilant about our cybersecurity, and that starts with having strong and unique passwords for every account," said Dashlane CEO Emmanuel Schalit. "However, companies are responsible for their users, and should guide them toward better password practices."

Above Apple with perfect scores were GoDaddy, Stripe, and QuickBooks, but at the very low end with a score of 0/5 were Netflix, Pandora, Spotify, Uber, and Amazon Web Services. Dashlane said that in total 46 percent of consumer sites have "dangerously lax" password policies, while 36 percent of enterprise websites face the same issue.

The researchers said that some of the more troubling findings related to being able to create a password using nothing but the lowercase letter "a" on Amazon, Dropbox, Google, Instagram, LinkedIn, Netflix, Spotify, Uber, and Venmo. The Apple ID sign-in page was one of six sites that did not have a policy to prevent brute force attacks, also including Dropbox, Google, Twitter, Venmo, and Walmart.

Visit Dashlane's website here for more information on the 2017 Password Power Rankings, including a few infographics. Dashlane has performed similar studies of password security policies in years past.

Top Rated Comments

gsmornot Avatar
117 months ago
I use a few sites that limit my password to 10 characters. They should call them out.
Score: 9 Votes (Like | Disagree)
justperry Avatar
117 months ago
Captcha should be renamed to Crapcha, worthless piece of crap, I had serious issues registering on a few websites due to this Crapcha, nowadays it tends to give you a picture with grids, next you have to pick some which have certain 'things' in it like cars or shops, they are Crap too, sometimes it takes a minute to complete.


Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Erm, No, it (also) depends on the websites they visit, you could avoid them but I am pretty sure some people need to be on those sites, for instance job related.
Score: 6 Votes (Like | Disagree)
dampfnudel Avatar
117 months ago
In fairness Apple are very good at not allowing unauthorised people into your account as I've learned myself. Some person whom I don't know tried to enter my password several times without success, blocking the account. I didn't have security remedies setup so I lost my account.... Oh well, now I use 2 factor authentication for all my major accounts. Happy days.
Anyone not using 2 factor authentication is basically inviting people to take their personal information.
Score: 4 Votes (Like | Disagree)
117 months ago
Ten attempts is not "brute force". Brute force attacks typically require hundreds of thousands or millions of attempts. And there are ways of preventing them that don't annoy users. The simplest one is to simply not prpcesspasswords really fast. Make shure it takes at least 5 or 10 second before saying "wrong, try again". When limited to only one try every 5 seconds brute force could take years.
Score: 3 Votes (Like | Disagree)
117 months ago
Captcha is hardly needed when 2FA is enabled and it's just a pain for everyone, they shouldn't've lost points for that one. However, requiring a number should not be seen as increased security, especially when apple doesn't allow "correct horse battery staple" type passwords. It'd be much better to allow long passwords with spaces than to require numbers to be added.
Score: 3 Votes (Like | Disagree)
justperry Avatar
117 months ago
Not a bad rating at all considering some celebrities got their iCloud accounts nt compromised. Kudos to Apple for doing a great job!
Because those celebs used easy to guess passwords or something else THEY did, it wasn't Apple's servers or software that got compromised.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors