The company opened the followable account @Apple today that will exclusively feature curated photos and videos from iPhone users around the world, according to Mashable. The report said Apple won't share any ads or marketing on the account, which has already quickly amassed thousands of followers.
Apple's presence on Instagram had been limited to ads, without a followable account, and an @AppleMusic account. Apple has traditionally shied away from social networks, with blank accounts on Facebook and Twitter that, for now, exist to serve ads. The company also runs @AppleSupport on Twitter.
Wednesday August 26, 2026 3:28 pm PDT by Juli Clover
Meta today said it will implement major changes to Facebook and Instagram's child safety features as part of a settlement agreement with almost all U.S. states.
Here's what will change for users under 18 on Instagram and Facebook if the agreement is approved.
Time Limit - Teens will have a two-hour daily time limit on Facebook and Instagram, though it can be overridden by a parent. The...
Sunday September 13, 2026 3:00 am PDT by Eric Slivka
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
Monday September 14, 2026 9:00 am PDT by Joe Rossignol
Update — 10 a.m. Pacific Time: Apple has released iOS 27.
During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14.
iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update.
Below, we have highlighted eight new features and...
Nice move, but seems like something that they should have done, from the get go.
I'm still surprised the @Apple Twitter account still hasn't tweeted anything yet since 2011. Let's hope they don't follow that trend on their Instagram page :p
It's amazing that Apple spending enough on marketing is able to convince so many people that taking decent snapshots in ideal conditions is all you need.
No optical zoom, no low light performance, horrible resolving ability of the lens, but just look at these carefully curated photos that under ideal conditions that show what a magnificent camera it is. :rolleyes: And the sheeple eat it up.
It is a magnificent camera. Just because you are not able to make decent photos with one (and perhaps even with other cameras) doesn't mean others are not able to.
Making a compelling photograph is rarely about gear. Rather, it speaks to one's life experiences, curiosity, imagination, eye, understanding of light, composition, and various other skills.
