Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Says Developers Have Earned Over $70 Billion From App Store Since It Launched

R Ju2ljgApple today announced that its global developer community has earned over $70 billion since the App Store launched in 2008.

"People everywhere love apps and our customers are downloading them in record numbers," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Given that Apple takes a 30 percent cut of App Store sales, including in-app purchases, the App Store's all-time revenue has likely passed $100 billion.

Apple said App Store downloads have grown over 70 percent in the past 12 months, led by the Gaming and Entertainment categories. Lifestyle apps, as well as Health and Fitness apps, have experienced over 70 percent growth in the past year. The Photo and Video category has also grown nearly 90 percent in that time.

Last month, following its quarterly earnings results, Apple said App Store revenue grew 40 percent year over year to set an all-time quarterly record, but it didn't disclose the exact amount. Apple said the App Store's success has been boosted by "breakout hits" like Pokémon GO and Super Mario Run.

Apple last disclosed its App Store payout amount in August 2016, when CEO Tim Cook said developers had earned over $50 billion.

Popular Stories

Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
iPhone Duo Apps feature

Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo

Thursday October 22, 2026 6:04 am PDT by
Apple today highlighted more than 50 third-party App Store apps that are or will soon be fully optimized for the iPhone Duo and its various layouts and poses. You can hold the iPhone Duo and set it down in a number of ways, such as partially folded like a book, placed down on a surface, or standing on its edges: With the Netflix app, for example, Apple said iPhone Duo users can scroll...
iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...

Top Rated Comments

123 months ago
So apple made 30B just by using the Developers' IP. Good.
Let's not forget they set up the entire end-to-end infrastructure to create and distribute the apps, all the way from designing and releasing the applications used to program them - and even making their own programming language to boot - hosting said apps on their servers, designing the operating system used to run the apps, and last but not least designing and producing the actual hardware devices that run them.

Let's not forget that little part.
Score: 24 Votes (Like | Disagree)
keysofanxiety Avatar
123 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Well agreed it was a good idea, though the concept of apps on a device was far from a new one, and ironically Jobs was really opposed to the App Store in the first instance. I think the original iPhone only had Safari widgets or something.

There was a lot of internal pressure from inside Apple and external pressure from developers to really open up the iPhone and let people make proper apps for it. It's great that they did it though I doubt they honestly imagined the iPhone selling nearly a million units a day within a decade either. The iPhone is such an unbelievable success story.
Score: 12 Votes (Like | Disagree)
SoN1NjA Avatar
123 months ago
Weird to announce that now and not at WWDC.
I bet they'll mention it at WWDC
Score: 11 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
123 months ago
So apple made 30B just by using the Developers' IP. Good.
The App Store provides a lot. Keep in mind that for us developers, 30% is nothing compared to the 40-50% that a normal reseller takes.

The App Store provides a place to be seen. It means small developers who would never be found normally, now have the chance to be seen by an audience of millions. They build a market place and that has HUGE value.

Imagine you're trying to sell you hot sauce. How will your product be found? Getting your product into a big grocery chain like Costco means that millions could see and purchase it. That's what Apple is providing everyone with the App Store. Without that, these developers would just be selling it on their little websites which few would find due to their limited marketing abilities to rank well in search engines and be found.

Developers could choose to instead develop for Android and not pay those fees but Apple has created an ecosystem where people are cool with paying for good apps. Apple users spend on average 4x more than Android users. They're much more willing to pay for an app and that's hugely attractive to anyone looking to sell an app.

They also provide an easy way to update apps, advertise them, monitor sales, and many other tools that small developers wouldn't normally have access to.

Complain all you like about the 30% cut that Apple takes but the truth is that few developers are complaining. We get far more from the deal than the small fee we pay.
Score: 10 Votes (Like | Disagree)
Theophany Avatar
123 months ago
So apple made 30B just by using the Developers' IP. Good.
Distribution costs money and distribution on a hugely popular, walled garden ecosystem costs lots of money.
Score: 7 Votes (Like | Disagree)
AngerDanger Avatar
123 months ago
That's crazy. Such a cool idea and then everyone else (Google, Microsoft) followed suit
Including Apple, if I recall, who initially planned on having web apps serve as the primary way to consume content on iPhones. Thank Cydia for demonstrating the potential of a dedicated App Store.
Score: 7 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
4 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
4 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
4 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
6 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
7 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
13 hours ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
14 hours ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
21 hours ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
22 hours ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
22 hours ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
22 hours ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
1 day ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
1 day ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
1 day ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
1 day ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
1 day ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
1 day ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
1 day ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
1 day ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
1 day ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
1 day ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
1 day ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
1 day ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
1 day ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
1 day ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
1 day ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
1 day ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
2 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
2 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors