Apple's Online Store Down for Scheduled 'Maintenance' Break, Possibly Ahead of Product Updates

Apple's online store has been taken offline for a scheduled "maintenance" break between midnight and 5:30 a.m. Pacific Time. The extended downtime is fueling hopes that fresh hardware will be available when the store is brought back online, as has been the case many times in the past.

Screen Shot 8 e1490082430539
Apple traditionally invites the media to Special Events to unveil new products, but it does not have one planned for today. Accordingly, any additions or changes to Apple's online store today are likely to be minor, and a press release would be an appropriate medium for sharing the announcements.

Lending credence to this theory is that 5:30 a.m. Pacific Time happens to be exactly when Apple typically distributes press releases.

Rumors suggest Apple is planning updated 9.7-inch and 12.9-inch iPad Pro models, a 128GB iPhone SE, a red color option for iPhone 7 and iPhone 7 Plus, and new Apple Watch bands, all of which could be minor enough to simply be added to Apple's online store and announced with press releases.

Less likely to be announced today is a rumored 10.5-inch iPad Pro sporting a narrow bezel design, which seems too significant to be unveiled without an Apple event. If so, the 10.5-inch iPad Pro could be introduced at an upcoming Spring event, WWDC 2017, or possibly even later.

One rumor said Apple would host an event in March, but that appears increasingly unlikely at this point. Apple has yet to invite the media to said event, and there are only ten days remaining in the month. A subsequent report said Apple will host an event in April, coinciding with the opening of its new Apple Park campus.

Apple's online store has gone down roughly six hours before many of its recent Special Events, while today's maintenance break is scheduled to last five and a half hours. Apple said its online store will be "updated" during this time, suggesting that at least something new might be coming today.

So-called "maintenance" really could just be maintenance, but the classic "We've got something special in store for you" placeholder notice on the site suggests something more. We'll know for sure in just a matter of hours, so keep checking back.

Popular Stories

iPhone Air

Report: 'Virtually No Demand' for iPhone Air

Wednesday October 22, 2025 3:22 am PDT by
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports. The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
sam sung auction

Former Apple Employee Sam Sung Changed His Name to Avoid Attention

Wednesday October 22, 2025 4:44 pm PDT by
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name. Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
cadillac lyric infotainment

GM to Remove CarPlay from All Future Vehicles, Including Gas Cars [Updated]

Wednesday October 22, 2025 11:34 am PDT by
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down. In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
All Screen iPhone 2027 Feature 1

Apple's Plan to Launch Three New iPhone Designs Allegedly Revealed

Wednesday October 22, 2025 6:24 am PDT by
Apple plans to launch a new type of iPhone every year for the foreseeable future, according to an Asia-based source. The detailed information was shared by the account "yeux1122" in a blog post on the Korean platform Naver, citing domestic trend and component research companies. Corroborating other reports, Apple will apparently launch its first foldable iPhone in 2026, featuring a...
All Screen iPhone 2027 Feature 1

Report: Apple to Skip 'iPhone 19' Name for 'iPhone 20'

Thursday October 23, 2025 4:28 am PDT by
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia. Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
maxresdefault

Apple's iPhone Air Experiment Fails as Supply Chain Cuts Production by 80%

Wednesday October 22, 2025 10:48 am PDT by
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo. Subscribe to the MacRumors YouTube channel for more videos. Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's License Feature in Apple Wallet App Launches in Another U.S. State

Thursday October 23, 2025 7:44 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...
trump white house ballroom

Apple Donating to Trump's $350M White House Ballroom Project

Thursday October 23, 2025 3:55 pm PDT by
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN. Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...

Top Rated Comments

dr34mc4st3r Avatar
112 months ago
there should be new stuff coming, otherwise Apple wouldn't say "we've got something special in store for you"
Score: 17 Votes (Like | Disagree)
Loge Avatar
112 months ago
new iPod socks.
Score: 14 Votes (Like | Disagree)
ajcadoo Avatar
112 months ago
For the love of God Apple, update the internals to the Mac Mini and Pro. Now would be the perfect time. Don't let me down.
Score: 10 Votes (Like | Disagree)
Jesus on OSX Avatar
112 months ago
Updated Apple HiFi with lightning connector.

Calling it now.
Score: 8 Votes (Like | Disagree)
boss.king Avatar
112 months ago
Please be price drops on MBPs.
Score: 7 Votes (Like | Disagree)
spacebro Avatar
112 months ago
A mac mini with skylake would be nice, would be able to finally upgrade to a 4k tv.
Score: 7 Votes (Like | Disagree)