Bragi Officially Launches $150 AirPods Competitor 'The Headphone'

Announced last September two days before the Apple iPhone 7 event, and originally planned to launch in November, Bragi's $149.00 wireless Bluetooth hearable, called "The Headphone," is now available for all users to purchase online. The Headphone includes a number of changes from Bragi's The Dash ($299) in order to make it cheaper, ranging from having physical inputs instead of touch inputs and no activity tracking.

These feature removals have also boosted battery in The Headphone, however, with users able to get up to six hours of music playback on a single charge instead of the four hours that The Dash gets in one life. With the three physical buttons on The Headphone, users can skip through tracks, take calls, make voice commands, activate audio transparency, and more without needing to take out their connected smartphone.

At $150 The Headphone is $10 cheaper than Apple's AirPods, with a few alternative design changes that might make Bragi's device more enticing for some users, like the physical playback buttons and slightly longer battery life than the AirPods' five hours. Bragi itself took to comparing The Dash, The Headphone, and AirPods in a Facebook post last September centering around nine categories that omitted the AirPods' flagship features like Siri, seamless device pairing, and iCloud sync.