Instagram announced today that it now has more than 600 million users, with the last 100 million of those users joining the photo and video sharing service in the past six months, a period in which it has added several new Snapchat-like features. Instagram has doubled the 300 million users it had in December 2014.

instagram stories

A lot has changed this year, but the Instagram community and the diversity of expression it provides has remained consistent. And you now have more ways to share than ever before with Instagram Stories, live video and disappearing photos and videos in Direct. Additionally, with updated safety tools that give you more control over comments and other parts of your experience, we’re working to make Instagram safer than ever for connection and self-expression.

Instagram, owned by Facebook, has morphed into a Snapchat competitor this year with the addition of "Stories" that disappear after 24 hours, a new "Events" channel, and photos and videos that disappear in direct messages. Facebook has also wittingly added Snapchat-like features to Messenger.

Update: In related news, Facebook Messenger has been updated today with another new Snapchat-like feature enabling users to customize their photos and videos with text art, filters, stickers, and more, as reported by TechCrunch.

Top Rated Comments

AntJon82 Avatar
119 months ago
IG SCREWED UP WHEN THEY STOP PUTTING THE POST IN CHRONOLOGICAL ORDER
Score: 6 Votes (Like | Disagree)
LordQ Avatar
119 months ago
As much as I loathe both ugly, bloated apps, Snapchat is better just because it is not owned by Crapbook.
Score: 5 Votes (Like | Disagree)
Kaibelf Avatar
119 months ago
As much as I loathe both ugly, bloated apps, Snapchat is better just because it is not owned by Crapbook.
Thats some clever writing there!
Score: 4 Votes (Like | Disagree)
Alenore Avatar
119 months ago
I love the internet and the wealth of information it brings to the world for free.

I love gadgets and the way they can improve otherwise mundane and monotonous tasks.

I still however cannot get my head around the idea that an app that allows someone to share a photo of a cat or their dinner, which then disappears later on, is so massively popular.

If a photo is worth taking and sharing so others can share in the excitement, then isn't that what why they join Facebook?

Clearly it must just be me, I get that.
It's popular for a reason : it's easy to share with people without thinking about what you *leave* on the internet overmuch.

Sometimes I just want to send a picture of something I'm drinking to someone because we just talked about that the day before, or I know it's her favourite drink, etc etc.
Or I send stupid pictures of myself or friends just to show it to some people, but the picture itself won't have any meaning a few minutes/hours/days from now and thus will be a waste of space.


Point is, you share a moment with someone, and that moment is meant to be ephemeral.
Score: 2 Votes (Like | Disagree)
CarpalMac Avatar
119 months ago
I love the internet and the wealth of information it brings to the world for free.

I love gadgets and the way they can improve otherwise mundane and monotonous tasks.

I still however cannot get my head around the idea that an app that allows someone to share a photo of a cat or their dinner, which then disappears later on, is so massively popular.

If a photo is worth taking and sharing so others can share in the excitement, then isn't that what why they join Facebook?

Clearly it must just be me, I get that.
Score: 2 Votes (Like | Disagree)
ipedro Avatar
119 months ago
Samsung has shown that this strategy works. Many people don't care who did it first or if the copycat is morrally wrong. They just care that they get the product they want.
Score: 1 Votes (Like | Disagree)

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...