On Sunday, Apple's original iPod celebrated the 15th anniversary of its launch on October 23, 2001. The reveal of the iPod by former Apple CEO Steve Jobs in 2001 was preceded by the usual breadcrumb trail of mystery, rumors, and leaks, with most reports pointing to a new "breakthrough digital device" coming from the company later in the month. Apple even hinted itself that "it's not a Mac."
Some speculation went against rumors that the device would be an MP3 player, even suggesting it could be "something more sophisticated such as a component for a home digital stereo system." Still, most reports pointed toward the impending launch of the "iPod," a device that would allow customers to ditch their cumbersome CD players and listen to thousands of songs from one device in their pocket.
In the official keynote address, Jobs referred to the Mac as the focal point of the Apple customer's digital lifestyle, with the new iPod device as the ultra-portable, music-enabled addition to that lifestyle. The iPod launched for $399 with a 5GB hard drive that could hold up to 1,000 songs, a 10-hour battery life, a black and white LCD screen, came equipped with FireWire to enable a connection between it and iTunes on a Mac, and was the size of a deck of cards (2.4" wide, 4" tall, 3/4" thick).
A few individuals who were part of the iPod's launch looked back at the device over the weekend, although Apple itself remained silent on the topic. In the first official promotional video for the iPod, a collection of Apple executives and musicians -- including Phil Schiller, Jony Ive, and Moby -- are seen discussing the creation and impact of the device. Speaking with Entertainment Weekly, Moby remembers "how magical it was," and remarks on how much has changed with the iPod, and its successor in the iPhone, in 15 years.
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