Drake's 'Views' Album Becomes First to Reach Over 1 Billion Streams on Apple Music
Canadian rapper Drake's hit album "Views" has become the first album on Apple Music to be streamed more than 1 billion times, according to an award Drake shared on Instagram this morning.
Drake received the news from Apple CEO Tim Cook, iTunes chief Eddy Cue, and Larry Jackson, who heads up original content, all of whom Drake posed with for a second photo that was also uploaded to his Instagram account.
Released on April 29, "Views" was an Apple Music exclusive for one week before it became available on other streaming music services like Spotify and it sold more than 1 million copies during its five-day exclusivity window. Apple and Drake have been working together since Apple Music launched in June of 2015, with Drake offering a Beats 1 radio show and Apple sponsoring his "Summer Sixteen" tour.
Just this morning, Drake debuted
a 23-minute short called "Please Forgive Me," which is designed to be a visual companion to the "Views" album. The video, which is also an Apple Music exclusive, follows Drake and his girlfriend as they attempt to make off with a wealthy man's fortune. The songs "One Dance," "Controlla," "9," Views," and more are used in the short.
Popular Stories
Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter).
Content tagged as being "materially generated using AI" will have a label visible to all Apple Music users.
In March, Apple announced Transparency Tags, a system that lets music creators disclose when AI has been...
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries.
In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking!
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
