Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures

Apple has closed parts of its self-driving car project and laid off dozens of employees attached to it as it reboots its plan for self-driving vehicles, according to The New York Times. The move comes just over a month after the company reportedly began shifting its car project to autonomous driving systems rather than vehicles under Bob Mansfield.

applecar
Mansfield, a longtime Apple executive who was previously Vice President of Technologies, was appointed to oversee the car project in late July, adjusting the project to focus on the "underlying technology" for autonomous vehicles rather than actually building an automobile. The layoffs, according to The New York Times, are part of the strategic shift of the project.


Apple employees were told that the layoffs were part of a “reboot” of the car project, the people briefed on it said. An Apple spokesman declined to comment.

Apple had made some progress in the development of Project Titan, the codename for its car project, having a number of self-driving vehicles in testing. The cars were tested with simple, limited operating routes in closed environments, but the technology was far from ready for primetime, reports The New York Times.

The Cupertino company had recruited hundreds of engineers from Tesla, Ford, GM, other car companies and employees in other divisions of Apple to work on its car project, growing the Apple Car team to nearly 1,000 members.

Earlier this year, Steve Zadesky, former Ford engineer and VP of Product Design, left the company for personal reasons. He had been in charge of the project and reported to Dan Riccio, Senior Vice President of Hardware Engineering. Rumors have suggested that the departure of Zadesky resulted in delays of the project and internal strife due to challenges like unattainable timelines and organizational changes. The original launch target for the Apple Car was said to be in 2020, but changes and delays to the project had caused it to slip into 2021.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone

Sunday September 13, 2026 3:00 am PDT by
Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event that it will be releasing iOS 27 sometime today – Monday, September 14. iOS 27 won't be the only release today,...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...

Top Rated Comments

131 months ago
I heard Zadesky left after Schiller told him to be courageous and remove the wheels from the Apple car. Schiller told him, "Maintaining ancient, single-purpose wheels doesn't make sense because that space is at a premium on a car".
Score: 100 Votes (Like | Disagree)
131 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
Score: 45 Votes (Like | Disagree)
falainber Avatar
131 months ago
I guess computer company may not be the most natural place for developing cars.
Score: 42 Votes (Like | Disagree)
131 months ago
Elon was right! Think of all them fools who left Tesla for Apple! I hope he don't let them back!
Score: 31 Votes (Like | Disagree)
Bubba Satori Avatar
131 months ago
I love the Apple car and we are very committed to it.

Stay tuned,

Tim Courage

apple car rethinking layoffs image
Score: 27 Votes (Like | Disagree)
Gasu E. Avatar
131 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
You've never heard of Ronald McDonald House?
Score: 24 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors