Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Shares Two More 'Shot on iPhone' Videos Showcasing Photographic Capabilities of iPhone 6s

Apple is continuing on with its "Shot on iPhone" campaign, today uploading two new videos that are designed to showcase the photographic capabilities of the iPhone 6s and the iPhone 6s Plus. Each video, like other videos in the series, is approximately 15 seconds in length and is set to music.

The first video features a young woman with her hair flowing in the wind, shot in slow motion to highlight the slo-mo feature that captures video at up to 240 frames per second.


The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.


Today's "Shot on iPhone" videos follow two wildlife-related videos that were shared by Apple yesterday and come in the midst of a revamp of the Shot on iPhone campaign, which has been recently updated to feature new advertising imagery and billboards in bright colors.

Apple has been running its "Shot on iPhone" advertisements since early 2015 following the launch of the iPhone 6 and 6 Plus. It is likely to continue for some time as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera while the iPhone 7 is expected to include a larger sensor.

Popular Stories

apple watch heart health ad

'I Wouldn't Be Talking to You': Apple Shares Apple Watch Survival Story

Wednesday September 2, 2026 10:25 am PDT by
Apple today shared a short video featuring an Apple Watch user named Amanda who says her device saved her life. In 2024, Amanda began receiving alerts about an abnormal heart rate. Her watch alerted her about changes to her resting heart rate and her overnight vitals, prompting her to visit her doctor. She ended up being diagnosed with acute myeloid leukemia, an aggressive cancer. After...
iPod Ad Silhouette

Apple Inducted Into 'Brand Hall of Fame' for Iconic Ads

Monday August 31, 2026 7:06 am PDT by
The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established "Brand Hall of Fame." Apple's most famous ads include its iconic "1984" Super Bowl commercial for the original Macintosh, the "Think Different" campaign from the late 1990s, the...
apple maps ads live

Apple Maps Ads Are Here, and There's No Way to Turn Them Off

Tuesday August 25, 2026 1:40 pm PDT by
Ads in Apple Maps are live in the United States and Canada, which means iPhone and iPad users will see them when searching for locations and when viewing Suggested Places. Apple announced plans to bring ads to the Maps app in March, and said the feature would roll out starting in late summer. Apple confirmed to 9to5Mac that ads began showing up for users over the last few days, with ad...

Top Rated Comments

133 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
Over-saturated is great if you're a child, that's why kid's bedrooms are often done in primary colors. That doesn't make them good for pictures.
Score: 16 Votes (Like | Disagree)
Benjamin Frost Avatar
133 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, originally written for the piano. The whole piece is about five minutes long. In this extract, the music cadences on the dominant (A flat).
Score: 9 Votes (Like | Disagree)
wevrem Avatar
133 months ago
For those interested, the music on the first advertisement is a choral arrangement of Clair de Lune by Debussy, ...
I was interested, and I came to the comments hoping someone would post exactly this. Thanks!
Score: 7 Votes (Like | Disagree)
133 months ago
I have the S7 and 6S and both cameras have strengths and weaknesses compared to each other - but both are absolutely excellent. I will say the autofocus speed of the S7 has me reaching for it for quick shots more often than the 6S. But the S7 does tend to blow out light areas in well-lit scenes vs the 6S which tends to be more natural and closer to real life.
Score: 6 Votes (Like | Disagree)
133 months ago
But they don't. They take washed out crap images. I love my iPhone but when I look at pictures from my brothers Android there is no comparison.
That seems a bit drastic to say the photo's "Look like washed out Crap." Agreed The Galaxy does have a great camera, but to call the iPhone camera crap is far fetched and exaggerated.
Score: 5 Votes (Like | Disagree)
samh004 Avatar
133 months ago



The second video features a shot of someone ziplining across Bregenz, Austria while shooting video with an iPhone.
Ziplining must mean something different in the States to what it does here. I think you mean they're on a cableway?
Score: 4 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors