iPhone 7 to Start at 32GB of Storage, Replacing 16GB Base Model
In a wide-ranging commentary piece about why now is a bad time to buy a new iPhone, The Wall Street Journal has confirmed that the iPhone 7 will start with 32GB of storage, replacing the infamous 16GB base tier offered since the iPhone 3GS.
The new iPhones are expected to have more storage for those photos. Instead of 16GB as a starting point for the entry-level iPhone, the new starting point will be 32GB, according to a person familiar with Apple’s iPhone plans. Hallelujah! I’ve long said that keeping the 16GB iPhone was just a ploy for Apple to get people to buy the 64GB model—for $100 extra.
The bump from 16GB to 32GB of entry-level storage has already been widely rumored by multiple Asian sources connected with Apple's supply chain, but confirmation from The Wall Street Journal makes the claim much more credible.
Two of the three storage options for iPhone 7 will likely be 32GB and 128GB, while multiple sources have said that at least the larger Plus-sized 5.5-inch model will be available with 256GB of storage. It is unclear if the 4.7-inch model will also have a 256GB storage option. The current storage options for both the iPhone 6s and iPhone 6s Plus include 16GB, 64GB, and 128GB.
The Wall Street Journal previously confirmed that the iPhone 7 will have a thinner iPhone 6s-like design with no headphone jack and improved waterproofing. Other rumored features include a faster Apple A10 processor, repositioned antenna bands, faster LTE and Wi-Fi, and camera improvements, possibly including a dual-lens camera (and 3GB of RAM) exclusive to the 5.5-inch model.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...