Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers

amazonecho2Apple is actively developing a product that would compete with the Amazon Echo and Google Home, reports The Information. Citing a source with direct knowledge of Apple's plans, the report suggests Apple is working on a Siri-based device that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more.

In addition to developing such a device, Apple is planning to improve Siri by opening the voice assistant up to outside developers. Apple is said to be preparing to release a Siri software development kit that would allow developers to make their apps and their app content accessible through Siri voice commands. Apple plans to require developers to use the tool responsibly.

Opening Siri up to third-party developers will go a long way towards expanding the capabilities of Apple's virtual assistant. Right now, Siri only works with a handful of apps like OpenTable and Yelp, and Apple has been hesitant to develop a Siri API and improve Siri's functionality because of privacy concerns.

According to The Information, a Siri SDK could be introduced as soon as WWDC, meaning third-party Siri access would be built into iOS 10 and perhaps OS X 10.12, which is also rumored to be gaining Siri support.

Both Amazon and Google have developed robust in-home personal assistant devices built around their respective AI platforms, which Apple hopes to compete with. The products are able to perform a wide range of features, from giving weather reports and answering queries to controlling smart home devices like light bulbs and thermostats. The Amazon Echo has been well-received, and Google's Home product, just announced at Google I/O, supports similar features.

Apple has reportedly been working on an Echo competitor since before the Echo debuted last year, and it will perhaps include features like a speaker, Internet access, and the ability to control HomeKit products. It is not known when Apple will be ready to debut its home accessory or how it will fit into the company's existing product lineup.

Related Roundup: HomePod
Buyer's Guide: HomePod (Caution)

Popular Stories

Meta Ray Ban Lens

Apple Planning to Unveil Privacy-Focused Smart Glasses at WWDC 2027

Sunday July 26, 2026 9:26 am PDT by
Apple currently plans to unveil its first smart glasses at WWDC 2027 next June, and privacy will be a focus, according to Bloomberg's Mark Gurman. For the glasses, Apple is prototyping "a slew of new hardware and software-related privacy features" that are not available on current products, he said. He did not mention any specific features, but he noted that Apple's marketing will likely...
watchos 27

Siri AI Comes to Apple Watch in watchOS 27 Beta 3

Monday July 6, 2026 1:24 pm PDT by
With watchOS 27 beta 3, Apple added support for Siri AI and the Siri app, so Apple Watch users can now use the features right from their wrist. Apple said Siri AI would be coming to the watch back when watchOS 27 was first introduced, but the feature wasn't live until now. The Dynamic App Grid that pops up when the Digital Crown is pressed displays the Siri app in the center, and the...
iphone 16 teal

'Siri AI' Lawsuit Update: Apple to Pay Owners of These iPhone Models

Thursday July 9, 2026 7:08 am PDT by
In May, Apple agreed to pay $250 million to settle a U.S. class action lawsuit over Siri AI's delayed launch, and eligible iPhone users could receive up to a $95 payout. This week, the California court overseeing the case held a hearing regarding preliminary approval of the settlement, but the judge has not yet issued a ruling. It will likely be at least a few more months before eligible...

Top Rated Comments

NocEdit Avatar
133 months ago
apple has become a "ME TOO" company. They are so boring lately.
Score: 81 Votes (Like | Disagree)
tkermit Avatar
133 months ago
apple has become a "ME TOO" company. They are so boring lately.
You know what else has become boring?
Score: 64 Votes (Like | Disagree)
133 months ago
I can unambiguously say Apple is the ONLY manufacturer of such a product that I would trust to listen to everything going on in my home 24/7. The others are simply not trustworthy.
Score: 59 Votes (Like | Disagree)
133 months ago
apple has become a "ME TOO" company. They are so boring lately.
Because they were first to which product or market exactly?
Score: 32 Votes (Like | Disagree)
Glassed Silver Avatar
133 months ago
Because they were first to which product or market exactly?
Don't tell me they are going to do it better, their QA has gone down the *******s, their ever tightening dumbing down of features and the interface is infuriating and they are neglecting many of their former values time and time again.

What's mostly still intact is their industrial design.
The rest has taken major hits.

Glassed Silver:mac
Score: 26 Votes (Like | Disagree)
Asarien Avatar
133 months ago
I really wish Apple made the Apple TV a centralized hub for HomeKit. There's no reason why I can't control my Hue lights among other enabled devices via my 4th Gen Apple TV.
Score: 21 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors