Apple Music Partners With Vice to Launch Six-Episode Documentary Series 'The Score' - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Music Partners With Vice to Launch Six-Episode Documentary Series 'The Score'

by

Apple Music has partnered with cultural news network Vice to bring a new docu-series, "The Score," to the streaming music platform (via The Hollywood Reporter). The series will be six episodes, with each installment focusing on a unique, local music scene around the world.

The first episode, titled "Reservation Rap," [Direct Link] is split into two parts and focuses on an emerging Native American hip hop scene in Minnesota thanks to the Ojibwe tribe. The specifics were left hazy, but in the coming weeks the show will take viewers to music scenes in places like Brazil, Iceland and Vietnam.

Apple Music The Score

Vice creative director Kelly Fulton says the series was inspired by Vice's 2007 documentary Heavy Metal in Baghdad, which explored the heavy metal subculture that thrived despite the Iraq War. "That doc sparked exactly what we wanted to do with this series, which is telling under reported and under represented stories around the world through the artists that are scoring those cultural climates," says Fulton.

Taking advantage of the platform, The Score will launch a themed playlist alongside each weekly episode, with a focus on the specific artists and songs seen in the show. Reservation Rap can be streamed today, with the next five episodes launching over the coming weeks.

Apple has been expanding its streaming video content available on Apple Music over the past few months, starting off with an exclusive behind-the-scenes film centering around Taylor Swift's 1989 World Tour, which launched in December. In February, news broke that the company plans to take the creative side of its music streaming service a step further, with original TV series Vital Signs that will be a "dark, semi-autobiographical drama" starring Dr. Dre.

Top Rated Comments

135 months ago
This actually sounds cool.
Score: 4 Votes (Like | Disagree)
135 months ago
Classy is a great way to become a brand for old people.

Considering the dad-joke vibe that the exec team revels in at keynotes, I'm impressed that they're giving the Apple Music team the creative control to try things like this. Not every company's leadership has the self-awareness to do that. They've learned a lot since that time that they forced everyone to download that U2 album.
Score: 2 Votes (Like | Disagree)
ogun7 Avatar
135 months ago
First Beats, now Vice? Apple stay classy.
What's not classy about Beats and Vice? Or learning about music and culture in underrepresented communities? Or a company that uses people of color in their marketing, their product focus and their executive team?
Score: 1 Votes (Like | Disagree)
Mums Avatar
135 months ago
First Beats, now Vice? Apple stay classy.
Score: 1 Votes (Like | Disagree)
guzhogi Avatar
135 months ago
Sounds cool.
Score: 1 Votes (Like | Disagree)
135 months ago
Funny how I forgot I'm not in the US and tried to watch it :D
Score: 1 Votes (Like | Disagree)

Popular Stories

apple music

Apple Music Now Costs $11.99 as Apple Increases Subscription Prices

Friday July 17, 2026 11:25 am PDT by
Apple today increased the price of Apple Music and some Apple One subscription bundles. An individual Apple Music subscription is now $1 more expensive in the United States, going from $10.99 to $11.99 per month. Pricing on the Apple Music Family plan increased by $3, increasing from $16.99 to $19.99. Student pricing is up $1, with the plan now priced at $6.99. The price of the individual ...
Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors