Apple TV Billboard Campaign Begins Featuring Content Including 'The Simpsons'
Apple continues to ramp up promotion of the new Apple TV, building on its series of advertisements focusing on the television shows and games available to users on the set-top box. As noticed by MacRumors reader Jordan, the company has begun to expand its previous colorful billboard campaign by featuring content available on the new box, including an ad themed after The Simpsons.
The billboard is similar in theme to the multi-colored advertisement campaign Apple introduced following the launch of the new Apple TV. Over the weekend, the company used its official App Store Twitter account to continue the campaign and share a few new tie-in ads. So far it has promoted various
games, apps like
Nat Geo TV, and television shows including
Veep and
Game of Thrones.
Apple began its new
Apple TV campaign in the middle of November, a few weeks after the device launched in late October. Some of the earlier commercials included promotions of
Crossy Road,
Orange is the New Black, and
The Muppets, all playing on the fourth-generation Apple TV.
Popular Stories
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta.
The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required.
tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas.
The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required.
There's no word on what's in the...
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations.
The five most highly nominated shows are up for best series in their respective categories, and...
