Apple Hires Engineer From Digital License Plate Company for Car Project - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Hires Engineer From Digital License Plate Company for Car Project

One of Apple's recent hires is Rónán Ó Braonáin, who previously served as Director of Engineering at Reviver, a company that makes digital license plates. Braonáin joined the company in August, and as seen on his LinkedIn page, he's working on Apple Special Projects as a "Secret Agent." Presumably that means he's part of the team working on Project Titan, the codename for the Apple Car.

The profile, discovered by Electrek.co, says Braonáin led the Reviver engineering team for five months. Before that, he worked at Vision Fleet, building fleet management software to read data from electric vehicles, and prior to that, he was a software engineer at BMW working on connected car apps.

applesecretprojectsronan
Reviver has produced Slate, a product dubbed "The World's First Digital License Plate." The Slate is a connected plate that's able to do things like monitor vehicle location and maintenance records and digitally send payments for tolls and parking fees. It also alleviates the need for physical stickers and manual registration processes.

Given Braonáin's short time at Reviver, it's not clear if Apple hired him for the work he did on digital license plate technology, but it's possible it's something Apple is considering for the Apple Car.

Braonáin is just one of dozens of hires with car-related expertise Apple has made in recent months. Apple has been hiring employees from companies like Chrysler, Tesla, NVIDIA, Volkswagen, and Ford, along with researchers who have expertise in autonomous vehicles and connected car systems.

Development on the Apple Car has sped up as of September of 2015, when the project reportedly received a "committed" label. Apple is said to be targeting a 2019 completion date for the project and will make additional hires in the coming months and years as work on the car continues.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

140 months ago
"Secret agent" ROFL.
N
"Secret agent" ROFL.
Móiré liké :

Sécrét áigént

RÓFL
Score: 21 Votes (Like | Disagree)
140 months ago
Cónán O'Brién
Score: 20 Votes (Like | Disagree)
Simplicated Avatar
140 months ago
The Apple Car will have Apple Watch-level success.

#TimMustGO
No. YOU must go.
Score: 11 Votes (Like | Disagree)
140 months ago
I bet Californians hate the idea of digital license plate. Every traffic violations you get notification on your iPhone. Don't worry Apple Pay is just touch away to pay your dues. Haha!
Score: 10 Votes (Like | Disagree)
140 months ago
Thátś á lót óf áććéńtś fór óńé ńámé.
Score: 10 Votes (Like | Disagree)
140 months ago
It's almost like Apple is building a car or something...of course it could just be a really big Macbook.
Score: 10 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors