Apple Acquires Speech Technology Startup VocalIQ - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Speech Technology Startup VocalIQ

Apple has purchased VocalIQ, a startup located in the United Kingdom that has developed a natural language API to allow computers and people to have a more natural dialogue, reports Financial Times. According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.

It's not always clear how Apple uses the technology from companies that it purchases, but with this acquisition, it's likely Apple will use the API to improve its voice-based personal assistant, Siri. Financial Times also believes Apple could use the technology for its upcoming car project, as VocalIQ specialized in in-car applications among other things.

vocaliq

While VocalIQ's speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.

In a blog earlier this year, VocalIQ described how a "conversational voice-dialog system" in a car's navigation system could prevent drivers from becoming distracted by looking at screens. Its "self- learning" technology allows "real conversation between human and the internet of things", VocalIQ wrote.

VocalIQ has criticized Siri in a past blog post, calling the virtual assistant a "toy" unable to understand context. The difference between VocalIQ's system and traditional speech-recognition services like Siri and Cortana is its ability to learn.

The reason for this state of affairs is that while Apple, Google and the some others have mastered how the use machine learning for speech-recognition, they are still stuck with medieval approach when it comes of conversational voice dialog. They are still using pre-programmed flow-chart based response that don't learn.

The consumer demand for a self-learning multi-domain conversational voice system where consumers can freely talk about movies, restaurants, music, hotel bookings and the meaning of life, is huge and undeniable. The first one to meet that demand will rule the smartphone and wearables market for the next decade.

Apple confirmed its purchase of VocalIQ with its usual statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Popular Stories

macOS iOS 27 Siri App Feature

Apple's Siri AI Can Be Swapped Out for Claude, ChatGPT, Code Shows

Monday September 14, 2026 4:37 am PDT by
Code sleuth "pdfu" has uncovered iOS 27 and macOS Golden Gate private frameworks that show Apple has designed its new Siri architecture to work with third-party AI models at what appears to be a surprisingly deep level. One mechanism called Model Delegation allows Claude to appear as a Siri extension in the same way as the existing built-in ChatGPT extension. In pdfu's video, shared on X,...
series6leds

Apple Acquires Startup Working on 'Breakthrough Sensing Technology'

Tuesday September 8, 2026 7:15 am PDT by
Earlier this year, Apple acquired California-based startup Sonera, according to a notice published today on the European Commission's website. Sonera previously announced that it had developed "breakthrough sensing technology" that "non-invasively measures magnetic fields" generated by the brain and body. The company said its technology can analyze neural data without direct skin contact,...
iOS 27 Out Now Thumb

Apple Releases iOS 27 and iPadOS 27 With Siri AI and Liquid Glass Update

Monday September 14, 2026 10:04 am PDT by
Apple today released iOS 27 and iPadOS 27, the newest operating system updates for the iPhone and iPad. The software is available for free on all compatible devices, and can be downloaded over the air by going to Settings > General > Software Update. Subscribe to the MacRumors YouTube channel for more videos. It can take several minutes for the updates to propagate to all users due to high...

Top Rated Comments

bpeeps Avatar
143 months ago
I just want Siri to tighten the gap between Cortana and Google in accordance to queries answered without resorting to a web search.
Score: 14 Votes (Like | Disagree)
riverfreak Avatar
143 months ago
Well, I hope their technology is stronger than their grammar.
Score: 13 Votes (Like | Disagree)
AngerDanger Avatar
143 months ago
According to VocalIQ's website, the company has developed a self-learning dialogue API built on 10 years of natural language research, belief tracking, decision making, and message generation.
Yeah, good luck keeping up; I've gone through, like, five religions in the past couple of hours. :cool:
Score: 13 Votes (Like | Disagree)
dannys1 Avatar
143 months ago
Oh great!... Now I'm going to have to say AL-U-MIN-E-UM instead of Aluminum. :rolleyes:
What instead of incorrectly like "ALOOOO-MIN-UMM"
Score: 10 Votes (Like | Disagree)
143 months ago
Oh great. Now we'll have to start calling elevators lifts, hoods bonnets, trunks boots, chips crisps, fries chips and cookies biscuits. Bollocks!!
Look, we don't care about how you use English, but please stop saying 'we could care less'. The only thing you rule out is that you care nothing, which is exactly what you're trying to convey.

Love, the Queen.
Score: 6 Votes (Like | Disagree)
_Refurbished_ Avatar
143 months ago
Siri, did Apple buy new voice intelligence?
- "I'm sorry, it looks like I've lost my internet connection."

Siri are you being upgraded?
- "I'm sorry, I didn't find anything on "Are you being upgraded?". Would you like for me to search the web for you?

No, just no.
Score: 6 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors