Sphero, the company responsible for creating robotic balls that can be controlled by iPhones, today announced a remote-controlled BB-8, a droid from the upcoming film "Star Wars: The Force Awakens."
Watch on YouTubeSphero, the company responsible for creating robotic balls that can be controlled by iPhones, today announced a remote-controlled BB-8, a droid from the upcoming film "Star Wars: The Force Awakens."
Watch on YouTubeWhile Sphero developed this version of BB-8 as a connected toy, the company was instrumental in the development of the BB-8 droid used in the actual movie. The company was a part of Disney's accelerator program and was paired with Disney CEO Bob Iger as its mentor. When Iger visited with Sphero to see the robotic ball they were working on, he realized the technology could be used for BB-8, who at the time was still being designed. He connected Sphero to the filmmakers and special effects people behind the film and they collaborated on the real BB-8, which was shown off at the Star Wars Celebration convention in May.
The toy version of BB-8 will go on sale on September 4, 2015 as a part of "Force Friday," which is when toys and merchandise from "The Force Awakens" officially go on sale. BB-8 will be available for $149.99 at Sphero.com and Apple Stores.
































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Top Rated Comments
Nailed it.
That's one thing Lucas got right in the old movies. Every single one of the characters has the perfect name. The sounds of the names alone could be the subject of a marketing thesis. The beautifully chosen names for props, weapons and ships too. Boggles the mind.
..Where do I buy one?
On second thoughts it probably has a 3 minute battery life and will break after 10 minutes of use.