MacRumors has learned that British electronics retailer Currys, which co-brands some locations as Currys and PC World, has added the Apple Watch to its internal inventory system as it gears up to begin selling the wrist-worn device.
Currys and PC World has a large presence throughout the United Kingdom and Ireland, with a combined 295 superstores and 73 high street stores in both countries. It remains unclear how many of those locations will be carrying the Apple Watch.
When searching for the Apple Watch on the Currys website, a banner informs customers that the device is "currently not available at Currys and PC World" and advertises a range of smartwatches from Sony, Motorola, LG, Pebble and others.
Wednesday October 7, 2026 12:02 pm PDT by Juli Clover
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit.
Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
Following more than three months of renovations, the Apple SouthGate store in Bath, England will be reopening on Friday, October 23, just in time for iPhone Duo launch day.
Last year, Apple permanently closed its store in the heart of nearby Bristol, but Apple Cribbs Causeway remains open inside a shopping center on the outskirts of the city. In other UK store news, Apple Lakeside in Essex was ...
Friday October 9, 2026 10:20 am PDT by Juli Clover
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it.
Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
Ha-Ha, Ha-Ha, If anyone buys any Apple device from PC-World then I really feel sorry for them. PC-W do not know the meaning of support (And guidance). They are the last place in the world to buy any electronic kit let alone something a sophisticated as an Apple Watch. For those on the R-H side of the Pond, PC-W is worse than Best-Buy. The previous comments about warranty are only the tip of the iceberg.
Sorry for this comment, but being sold at Curry's and PC World doesn't have the "elite" feeling that I thought was the intention when the Apple Watch was only to be sold at Apple Stores and select retailers (like Selfridges).
For anyone who is thinking of purchasing an Apple Watch from Currys/PC World (or ANYTHING for that matter)-prepare yourself for a world of pain and some of THE most atrocious customer service you will ever endure.
Seriously, these guys are the dregs. The staff are clearly paid next to nothing and treated like dirt, they know nothing about the product(s) you enquire about and all they are there to do is "shift boxes" by pointing you at wherever device will earn them the most commission that day.
If there was ever a way for Apple to devalue the Apple/Watch "Experience", selling in C/PCW is it.
You have been warned...
"Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? Do you want an extended warranty with that? .................."
I literally handed back the £100 purchase I was about to make because the assistant followed me across the floor pestering me about extended warranties, and wouldn't leave me alone even though I'd firmly explained I wasn't interested the first time she mentioned it.
I also walked out leaving a cable at the till because I'd casually mentioned it was a business purchase and they insisted their business team sign me up before selling it to me. Shocking customer service.
It's this sort of thing that made us despair at the appointment of Browett at Apple.
