The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.
IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.
Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.
Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9.
While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models.
...
Tuesday September 8, 2026 10:24 am PDT by Tim Hardwick
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
No, but it will have 200 posts bashing Apple for one reason or another.
If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.
It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.
Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?
Oh Samsung, still hanging in there despite the obvious evidence that nobody likes you.
One of my friends got a Samsung Galaxy Gear as an indirect gift. Looked like a McDonald's toy and was pretty impractical. They even tried to stick a bulging-out camera on the wristband. The Apple Watch doesn't look great either, but it's the nicest smart watch I've seen.
