Apple's $99 'One to One' Tutoring Program May Be Coming to an End

Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.

onetooneprogram
One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.

One to One will help you do more than you ever thought possible with your Mac. First, we'll set up your email, transfer your photos, music, and other files, and show you how to keep everything in sync with iCloud. Then, we'll work with you to create a curriculum tailored to your goals, learning style, and experience level.

Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

levitynyc Avatar
136 months ago
apple one to one program ending soon image ('https://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')


Apple may soon end its $99 "One to One" tutoring program for Mac and iOS users, according to a source that has provided MacRumors with reliable information in the past. Our source says Apple is stopping the program to allow retail employees to focus on hosting a greater number of free workshops, which multiple people are able to attend at once.

One to One is a long-running Apple program that allows customers who purchase a Mac to pay an additional $99 for one year of Mac, iPhone, and iPad instruction from Apple retail employees. One to One sessions include 30 or 60 minute Personal Training sessions, 90-minute Group Training sessions, and 90-minute group-based Open Training sessions.

apple one to one program ending soon image

One to One members can get help with a wide variety of topics, like getting started with an iPhone, iPad, or Mac and using Apple services like iCloud, and iTunes. Training sessions on Apple apps, including Photos, Mail, iMovie, Final Cut Pro, and more, are also included.Apple is planning to fold its One to One service into free open workshops, amid some larger changes being made to Apple's teaching methods. In the near future, workshops will be restructured around themes like "Discover" and "Create," and will be more accessible on Apple's main website.

Apple plans to honor existing One to One memberships until they expire, but will not sell new memberships to the program going forward. Customers who need assistance will still be able to sign up for dozens of free, open workshops.

Article Link: Apple's $99 'One to One' Tutoring Program May Be Coming to an End ('https://www.macrumors.com/2015/08/24/apple-one-to-one-program-ending-soon/')
Little by little Apple is morphing into the corporate giant that goes against why I got my first Mac 9 years ago.

I miss the "I'm a Mac" ads.
Score: 25 Votes (Like | Disagree)
Cmd-Z Avatar
136 months ago
Free training may sound good on the surface, but trying to teach even a small crowd means dumbing things down to the lowest IQ, not to mention the idiot in every group that loves to hear himself talk and/or show off what he knows to the rest of the group. If I needed training, I'd gladly pay to get 1:1 service ... free would be a waste of time I'm afraid.
Score: 22 Votes (Like | Disagree)
Blackstick Avatar
136 months ago
Sad to see it go, one of the best values in the Apple Store. I worked as a Mac Genius for 6+ years, and Creatives really knew their stuff (many of them have gone on to do really great things after Fruit Co.)
Score: 16 Votes (Like | Disagree)
639051 Avatar
136 months ago
The program is good for people who really don't get Macs, I guess. Not a big deal to me.
Thanks for the deep insight. In other news water is wet!
Score: 12 Votes (Like | Disagree)
nia820 Avatar
136 months ago
With Google and YouTube who needs to pay for tutoring? This isn't the 90s anymore.
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
136 months ago
I imagine some restructuring is in order now that Apple has to figure out how to explain Music to its employees.



Attachment Image
Score: 11 Votes (Like | Disagree)