Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Plans to Debut New Apple TV in September With Touch-Based Remote, Full App Store

Apple is planning to introduce its long-awaited next-generation Apple TV in September, reports Buzzfeed's John Paczkowski. According to sources familiar with Apple's plans, the new set-top box will be unveiled in September at the same event where Apple will unveil the next-generation iPhone 6s and 6s Plus.

As has been previously rumored, it is said to include an A8 processor, a touch-pad based remote that's "drastically improved" compared to the current version, a new operating system that supports a full App Store, developer APIs, and Siri voice control, and more on-board storage to accommodate apps. Physically, the Apple TV will take on a new, slimmer look.

Apple TV 2015
Apple will not be introducing its rumored television service at the same time, with sources telling Buzzfeed that the Internet-based streaming service could possibly launch in late 2015, but 2016 is more likely. Current rumors suggest Apple's television offering will bundle approximately 25 channels and cost between $30 to $40 per month.

Apple was widely expected to introduce both its new Apple TV and its upcoming streaming television service in June, at its annual Worldwide Developers Conference, but the two products were not ready for launch at that time. Apple postponed its release of the set-top box because it was "not ready for prime time" and held off on the television service because deals were not completed.

Apple has not introduced a revamped version of its Apple TV since 2012, so an updated set-top box with App Store support and other features will be a major change from the platform that we know and use today.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 3 to Developers

Monday July 6, 2026 10:22 am PDT by
Apple today seeded the third beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the second beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
General visionOS watchOS and tvOS Betas Feature Redux

Apple Releases Fourth watchOS 26.6, tvOS 26.6 and visionOS 26.6 Betas

Monday July 6, 2026 10:16 am PDT by
Apple today provided developers with the fourth betas of upcoming watchOS 26.6, tvOS 26.6, and visionOS 26.6 betas for testing purposes. The software comes a week after Apple seeded the third betas. The software updates are available through the Settings app on each device, and because these are developer betas, a free developer account is required. There's no word on what's in the...
New Apple TV Logo

Apple TV Earns Record 87 Emmy Nominations for 2026, Led by 'Pluribus' and 'Widow's Bay'

Wednesday July 8, 2026 10:37 am PDT by
Apple earned its highest number of Emmy nominations to date in 2026, with popular shows like Pluribus, Margo's Got Money Troubles, Widow's Bay, Shrinking, and Slow Horses earning the most nominations. New series Widow's Bay received 19 nominations, while Pluribus was second with 18 nominations. The five most highly nominated shows are up for best series in their respective categories, and...

Top Rated Comments

RoelJuun Avatar
144 months ago
Heard that one before...and before...
Score: 58 Votes (Like | Disagree)
144 months ago
How is this any different than the six other times i've heard this in the last three years?
Score: 40 Votes (Like | Disagree)
BrettApple Avatar
144 months ago
Poor developers these days. They've got apps to write for watches, TVs, phones, tablets, desktops, convertibles, fridges, and whatever else you want to stick an LCD on. Pretty incredible.
Score: 26 Votes (Like | Disagree)
144 months ago
:D take my money already
Score: 25 Votes (Like | Disagree)
144 months ago
Ready for the remote! The current one gets lost too much.
Agreed, but don't like the idea of it being touch-based. I don't want to have to look at it.
Score: 22 Votes (Like | Disagree)
McFreggle Avatar
144 months ago
Although I'm excited for the new Apple TV, I don't like the idea of a touch based remote. The current remote is such a nice example of the Keep It Simple philosophy that made Apple famous, and that's getting more and more lost each day... :-(
Score: 19 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors