The latest numbers from market research firm IDC's Worldwide Quarterly Tablet Tracker show that Apple remains the largest vendor in a declining tablet market, shipping 10.9 million iPads in the second quarter of 2015. While the iPad continues to be the best-selling tablet, its worldwide market share fell below 25% as Apple faced increased competition from low-cost rivals Lenovo, Huawei and LG.
Samsung continued to be the second largest tablet vendor with 7.6 million tablets shipped in the second quarter and 17% market share, a 12% year-over-year unit decline. Lenovo, Huawei and LG Electronics rounded off the top five, with 2.5 million, 1.6 million and 1.6 million global tablet shipments in the second quarter respectively. All other tablet vendors had a combined 45.6% market share.
iPad sales have declined for six consecutive quarters year-over-year in what has become a stagnated tablet market over the past few years, but that trend could be broken in a few months as Apple is expected to release up to three new iPads in time for the holiday shopping season: iPad Air 3, iPad mini 4 and the much-rumored 12.9-inch "iPad Pro" targeted at professional and enterprise users.
Friday September 11, 2026 3:10 am PDT by Tim Hardwick
Samsung Display has signed a three-year exclusive supply agreement with Apple to provide foldable display panels for the iPhone Duo and future models, reports Chinese leaker Instant Digital.
The iPhone Duo is the first device on the market to feature Samsung's M16 OLED material set, said to bring improvements to brightness, color performance, lifespan, and power efficiency over previous OLED...
In his newsletter today, Bloomberg's Mark Gurman reiterated that AirPods 5 will be released as early as this September, alongside the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone, the Apple Watch Series 12, and the Apple Watch Ultra 4. Apple is holding an event on Wednesday, September 9 at 10 a.m. Pacific Time.
He also reiterated that he expects an iPad mini with an OLED display and...
Wednesday September 9, 2026 1:28 pm PDT by Joe Rossignol
Samsung took to social media today to mock the iPhone Duo while Apple announced the device.
In a series of sarcastic posts that did not explicitly mention Apple or the iPhone Duo, Samsung made comments like "Let us know when you're done reheating our leftovers" and "Was it exciting? No. Did it happen? Yes."
Samsung used an #ItsTimeToSwitch hashtag in some of its posts.
Launching on...
I think we're coming to see that tablets are a lot like PCs in regards to how often they will be upgraded by users. They had the large initial boom of sales to get them into the market, now people are just keeping what they have since it's good enough. The iPad 2 still gets the job done for most people and most businesses who purchase them in bulk are also still using iPad 2s. No reason to get a newer model.
In fact I think tablets will be upgraded even less often than PCs going forward as they are the least essential device between computers, smartphones, and tablets.
I don't think releasing an iPad-speed bump will increase marketshare a lot. The iPad Air 2 is IMHO the best update to date, but that didn't really help improve marketshare.
It's time for a "different" iPad... something more than just a blown-up iPod Touch.
I stopped using my iPad when I got my iPhone 6 Plus. My guess is that's the direction personal computing will head. Your phone will be the hub. It'll act as a mobile device when on the go, but when you get home, it'll wirelessly connect to some sort of Cinema Display.
