DisplayMate Technologies has extensively tested the Apple Watch's flexible OLED display and shared the results today based on several categories, including screen reflection, brightness and contrast with ambient light, color gamut with ambient light, and viewing angle variations. Overall, the company found the Apple Watch to have an "excellent smart watch display" with accurate colors and picture quality.
In a side-by-side comparison with the iPhone 6 display, the display calibration company found that Apple has taken measures to ensure that the Apple Watch display has the same colors, color calibration and color accuracy as the larger smartphone screen. The stainless steel and gold Apple Watches with sapphire crystal displays, however, have much higher reflectance in ambient light and mandatory automatic brightness control to preserve battery life.
"Since the Apple Watch is often used right next to the iPhone 6, Apple has gone to considerable lengths to give them the same colors, color calibration, and color accuracy. The two most significant differences (other than size) are the much higher Reflectance of the Apple Watch with a sapphire crystal (8.2 percent compared to 4.6 percent), and the aggressive Brightness control using a mandatory Automatic Brightness Ambient Light Sensor in order to increase the running time on battery for the tiny watch."
The full-length report offers a comprehensive look at the Apple Watch's ion-strengthened and sapphire crystal displays, and reiterates that enhanced sapphire, which lowers the screen reflectance of sapphire to be much lower than glass, will soon be available for use in smartphones, smartwatches and other mobile devices. Additionally, DisplayMate's previous tests of the Samsung Gear 2 and Sony SmartWatch 2 displays provide good comparisons to the Apple Watch.
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Sunday February 1, 2026 5:42 am PST by Joe Rossignol
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
It took me about a day and a half but I am now fully 100% an Apple Watch lover. This thing is just fantastic and as I use it more and more and understand its many functions I am just super pleased. Glad I ordered the Sports too, not too much money and works just fine.
It's a bit like the movie, "Her." Last night when I achieved my activity goal, my Watch dinged me and said, "Congratulations!" and I actually looked at my wrist and said, "Oh, thanks Watch." lol:)
Just don't tell anyone you're in love with your wrist :p
I'm starting to feel like the Sport model might be outshining the Steel model in more aspects now. The aluminum is harder and more scratch resistant, and now we know the screen looks better under the Ion-X glass than under the sapphire.
I'm still happy with the Steel model. Sure its more reflective and can scratch more easily, but I spent the extra $200 for the materials themselves. I've just always wanted a nice quality watch without spending into the $1000s
It took me about a day and a half but I am now fully 100% an Apple Watch lover. This thing is just fantastic and as I use it more and more and understand its many functions I am just super pleased. Glad I ordered the Sports too, not too much money and works just fine.
It's a bit like the movie, "Her." Last night when I achieved my activity goal, my Watch dinged me and said, "Congratulations!" and I actually looked at my wrist and said, "Oh, thanks Watch." lol:)
It's going to be really easy to scratch the glass though. AC+ is necessity with the sport IMO.
Actually, the Ion-X glass will be easier to scratch than sapphire, yes -- but I wouldn't say it would be really easy to scratch the glass.
OK, I get that the Ion-X glass will "scratch easily" for those who get their jollies by scratching their watches with sandpaper... But I'm gonna bet most people won't be doing that.
