While Adobe has responded to Apple's announcement that it is ending development of its Aperture professional photo editing and management app for OS X by promising to "double down" on Lightroom, there are other players in the market. Corel is one of those competitors, and the company is hoping to attract some current Aperture users to switch to its AfterShot Pro 2 software launched last month.
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AfterShot Pro 2 is normally priced at $79.99, but Aperture (and Lightroom) users qualify for special $59.99 competitive upgrade pricing. The offer was announced as a limited time promotion alongside the debut of AfterShot Pro 2, but with Apple's announcement today Corel is reminding users that it remains in effect. In addition, Corel notes that it will be looking at additional ways to help Aperture users migrate to AfterShot Pro 2.
Launched last month, the new AfterShot Pro 2 offers competitive upgrade pricing ($59) to Aperture users. We're getting ready for Yosemite now and unlike Lightroom, AfterShot Pro already supports use of a more Aperture-like file system to manage your photos. In the coming weeks, we’ll be looking for more ways we can make the transition easy for Aperture users and you can expect to see more from us with AfterShot on the Mac in the near future.
Corel promotes AfterShot Pro 2 as significantly faster than competing photo editing and management apps, with a host of advanced non-destructive editing features and pricing on par with Aperture and significantly lower than Lightroom.
Tag: Aperture
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Top Rated Comments
Luke: I think my uncle knows it. He said it was dead.
Obi-Wan: Oh, its not dead... Not yet.
Luke: You know it?
Obi-Wan: But of course I know it. I have a floppy disc copy.
[R2 beeps in surprise]
Obi-Wan: I haven't heard the name of Corel since... oh, before you were born.
Yep I thought Corel was gone. A blast from the past. Remember using it and owning the brick thick user manuals.
Um... Not sure if that was intentional or not but that's hilarious XD
Apple has abandoned the pro market and is solely focused on short-term consumer interest.
I always used a mac for the software, but now I may as well purchase a PC.
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No, it's not arrogance, it's actually quite humble of Apple admitting defeat in this sector. It's also being responsible to shareholders by not wasting company resources on a program that doesn't matter much to Apple' bottom line. A responsible company does focus on what's most important rather than getting caught up reviving small stuff that doesn't matter to it's viability.
Arrogance is doing something just because one can. Sure Apple could put a team on it, but why, if it's not going to have a materially affect Apple's bottom line in a positive way. This is really no surprise. Apple has put out tea leaves that it wasn't interested in Aperture at all for some time now -- none of the "please be patient -- coming soonish" signals they issued with FCPX or the Mac Pro. Arrogance is expecting a company to support a program you use forever because you use it.
I've been an Aperture user from the start and not thrilled Apple is EOLing it, but I am glad they are taking it off life support and telling the world go find another program.