Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps
Apple has debuted a new TV ad called "Strength" during the first game of the Stanley Cup finals, focusing on fitness accessories and apps for iPhone 5s.
The ad uses the song "Chicken Fat" by Robert Preston, which was created in 1961 to get schoolchildren to do more daily exercise. It also showcases accessories such as
Misfit's Shine activity tracker and apps such as weightlifting trainer
Stronglifts, showing how users can use the iPhone 5s to increase their health.
The ad once again ends with the tagline "You're more powerful than you think", which debuted alongside Apple's "Powerful" ad in late April.
Popular Stories
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019.
Q.ai...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
