New Magazine Advertisement For iPhone 5s Appears, Highlights Camera and True Tone Flash
The third ad in Apple's print magazine campaign for the iPhone 5s has appeared on the back of this week's issue of Entertainment Weekly, focusing on the 5s' camera improvements and True Tone flash. The ad once again depicts the gold iPhone 5s, this time from behind, and includes a paragraph that describes the advantages of the 5s' camera.
A better photographer, built in.
Instead of teaching people to take better photos, why not teach the camera? The new iSight camera's software makes dozens of smart decisions every time you click--from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones.
The new iSight camera. Only in iPhone 5s.
The ad in our image depicts AT&T branding, but Apple's ads for iPhone have traditionally rotated between carriers, likely part of a co-marketing agreement between Apple and the carriers.
After the launch of Apple's new iPhones, the 5c received most of the advertising, likely because of the iPhone 5s' limited stock levels initially. Apple's advertising for the iPhone 5s has been gearing up over the past two weeks with new print and TV spots. The print ads do note that the phone has "limited availability".
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
