According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
43 percent of iPhone 5s units sold were space gray, while 30 percent were silver and 27 percent were gold. Supplies of the space gray model were more readily available than the silver and gold iPhones, but consumers have demonstrated a preference for the black iPhone in the past.
For the iPhone 5c, blue proved to be the most popular choice with 27 percent of purchasers choosing the color, followed closely by white at 25 percent, green at 21 percent, and pink at 20 percent. Apple's yellow iPhone 5c was the least popular color, purchased by only 7 percent of the 400 consumers surveyed in the month after the phones launched.
Broken down by gender, women had a preference for the silver iPhone 5s, while men preferred space gray. Gold was equally split between both genders. Men also had a preference for the white and blue models of the iPhone 5c, while the pink iPhone 5c fared much better with women.
Said CIRP Partner and Co-Founder Mike Levin, "iPhone 5S and 5C colors seem to confirm some traditional gender biases. In the iPhone 5C, men prefer the neutral white, and the Space Gray in the iPhone 5S. In contrast, women prefer lighter silver 5S and the brighter iPhone 5C colors. Interestingly, no one, including the women in the survey, appears to want the Yellow iPhone 5C very much."
Because multiple models of the iPhone 5s have been difficult to obtain, CIRP's data gives an incomplete picture of iPhone 5s preferences. It is possible that consumers desiring a gold iPhone chose another color when supplies ran out or have yet to make a purchase. Data on the iPhone 5c is likely more accurate, as supplies of the phone have been plentiful since launch.
Saturday October 18, 2025 11:00 am PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps.
More features and changes will follow in future ...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
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iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet.
The update will likely be released by the end of next week.
Last month, Apple released iOS 26.0.1,...
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The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
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In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings.
iOS 26.4 will...
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With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
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Thursday October 16, 2025 3:57 pm PDT by Juli Clover
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year.
Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...
Thursday October 16, 2025 8:31 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
So you're telling me that the only color option Apple gave on launch day was the most popular?
3rd person in line:
Person "I want the gold iPhone 5s" Apple employee "We don't have it" Person "Can I get the White model" Apple "We don't have it" Apple "Would you like the Space Gray Model?" Person "Do I have a choice?" Apple "Yes, you can not buy a phone today" Person "Fine, I will take Space Gray" Apple "Awesome, this is a very popular model, everybody wants it"
I strongly disagree with this article. I believe the only reason Space Grey is "popular" is because the gold model is in such awful availability that people would rather have a different color than waiting a month for gold. Also, prices on eBay prove this.
Yup...the article is wrong. You say it's because the gold was not available that grey sold more.
And the article said...
According to new color preference data from Consumer Intelligence Research Partners (CIRP), Apple's space gray iPhone 5s was the most popular choice for consumers in the United States, followed by the silver and gold models, which is unsurprising given significant supply constraints of the gold and silver iPhones.
Person "I want the gold iPhone 5s"
Apple employee "We don't have it"
Person "Can I get the White model"
Apple "We don't have it"
Apple "Would you like the Space Gray Model?"
Person "Do I have a choice?"
Apple "Yes, you can not buy a phone today"
Person "Fine, I will take Space Gray"
Apple "Awesome, this is a very popular model, everybody wants it"
I'm sure they did not get that the gold version was so limited and people had to buy the space grey. lol
gold version was so limited because Apple based its numbers reading MacRumors forums, where a lot of trendy and fancy members bashed gold as a creepy, vulgar and very non-elegant choice.:rolleyes:
