Apple Acquires Personal Assistant App Cue - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Acquires Personal Assistant App Cue

Apple has acquired Cue, a personal assistant app that was designed to aggregate information from email, contacts, and calendars into a daily snapshot, reports AppleInsider. MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim. The deal has reportedly netted Cue (formerly known as Greplin) $40 to $60 million dollars.

In response to queries about the reports, Apple seemingly confirmed the acquisition to CNET and TechCrunch with its standard statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

cue

Cue turns your email, contacts and calendar into an intelligent snapshot of your day. All you need to create a Cue account is an email address. Then you can begin linking your Gmail, Yahoo Mail, Google Calendar, Facebook and all the other accounts that you depend on every day. Cue pulls these accounts together and uses sophisticated algorithms to create a personalized overview of the events and activities of your day.

Earlier this week, Cue unexpectedly shut down, posting a short note on its website letting users know that the Cue service is no longer available. TechCrunch speculated the shut down was likely the result of a sale due to the amount of funding Cue had raised. The app has since been pulled from the App Store.

Cue's aggregation functionality could potentially be built into a number of Apple products, including Siri. Apple’s iOS 7 Notification Center already offers a similar daily overview, pulling events and information from the Calendar, Weather, Clock, and Maps apps. The information is dynamic, shifting based on new events and location.

Apple has made a number of other acquisitions over the course of 2013, including Matcha.tv, AlgoTrim, Embark, HopStop, Locationary, and Passif Semiconductor.

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

Top Rated Comments

Sky Blue Avatar
167 months ago
Eddy Cue will come to your house and help you out.
Score: 21 Votes (Like | Disagree)
167 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?
Maybe, however there is a bit of PR here too. Buying the third party developers whose ideas they like looks a heck of a lot better than ripping off their ideas and killing them off.

There is also the recruitment, i.e. acqui-hire angle.
Score: 9 Votes (Like | Disagree)
167 months ago
Translation: When somebody does something better than us we just make them go away.


Or "When somebody does something better then us we recognize it and buy them instead of just taking their idea and litigating them out of business."
Score: 7 Votes (Like | Disagree)
koolmagicguy Avatar
167 months ago
MacRumors heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim.

Okay. So MacRumors isn't posting rumors anymore. Got it. MacFacts.com?
Score: 6 Votes (Like | Disagree)
167 months ago
I love Apple products but Google Now is definitely currently out-classing Apple. This seems like a much needed catch-up in that space.
Score: 5 Votes (Like | Disagree)
167 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?

I think that by having more than 100 billion dollars in bank those 50 millions are nothing.
As Cook said, the most important resource are talented people.
Score: 5 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors