Apple Reportedly Talking to LG About 55-65 Inch Ultra HD TV Panels
While rumors of an Apple television set have quieted down in recent months, the company's living room ambitions remain at the forefront amid new Apple TV offerings and continued reports of talks with content providers.
In a brief report today, Digitimes claims that Apple has been talking to LG about the possibility of securing display panels in the range of 55-65 inches for a future television set. The panels are said to be of Ultra HD, or 2160p, resolution.
Rumors are circulating in the market that Apple is interested in purchasing 55- and 65-inch Ultra HD TV panels from LG Display.
However, the rumors state that Apple is still testing the technology and has yet to finalize its orders with LG.
Apple is said to also be considering Sharp to provide panels for its needs.
Digitimes had reported back in March that Apple was looking to launch an Ultra HD television set late this year or early next year. That report had indicated that Apple and Foxconn were in discussions about mass production of the TVs but that Apple was sill considering where its display panels would come from given industry constraints.
Pricing remains a major issue for Ultra HD television sets, with LG's offerings currently priced at $7000 for a 55-inch model and $9000 for a 65-inch model. Still, prices are dropping fairly quickly as technology and production efficiency improves and more companies enter the market.
Excitement about an Apple television set ramped up in the wake of the publication of Steve Jobs' authorized biography in late 2011, in which he was quoted as saying he had "finally cracked it", but despite numerous rumors the product has yet to come to fruition.
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