Starbucks and Apple have long had a partnership to give away iTunes Store and App Store content to Starbucks customers, with the "Pick of the Week" program using physical cards with redemption codes on the back to allow users to download their free content.
As noted by CNET, Starbucks has now gone mobile with the Pick of the Week program, allowing users to access each week's selection directly from the Starbucks iOS app without needing to type in a lengthy redemption code.
Now, starting tomorrow, Starbucks customers wishing to download the company's curated mobile app and e-book selections can do so with just a click, no card required, from the inbox of the Starbucks mobile application on iPhone, iPad, or iPod Touch, or by accessing the Starbucks Digital Network, the company's free in-store W-Fi network.
In celebration of the new functionality, Starbucks has partnered to give away Rovio's popular Angry Birds Star Wars for this week's Pick of the Week. The app typically costs $0.99 in the App Store.
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http://www.starbucks.com/mobilenotification/getitunesredirect?assetID=269
Starbucks "pick of the weeks" are released on Fridays and pushed via notifications to apps as late as the following Tuesday. You do not have to be in their stores or on their wifi. The last release was April 2nd.
You don't. You can use the Starbucks app at home OR be on their network in-store to get the app for free.