Apple Extends New TV Ad Campaign to iPhone With 'Brilliant' and 'Discover' Spots
Apple tonight posted two new television spots for the iPhone on its YouTube page. The ads, entitled 'Brilliant' and 'Discover', highlight some of the more than 700,000 apps available on the App Store, using a variety of words to describe them.
Previous ads in the series include 'Alive', 'Together', and 'Hollywood', all for the iPad.
Apps shown in the ads include
Gojee,
Cards,
Mike V: Skateboard Party,
Starbucks,
iBooks,
MyScript Calculator,
Philips Hue,
GarageBand,
Houzz,
The Elements for iPhone 4, Apple Maps,
Infinity Blade 2,
Cleartune,
Solar Walk,
iPhoto,
Yelp, and
Shazam.
Popular Stories
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea.
The new iPad mini shown with pinched fingers on Apple's website in the U.S.
On its South Korean website, Apple simply shows an image of the iPad mini on its own.
The new iPad mini shown without pinched fingers on Apple's website in South Korea ...
