Tim Cook Meets with China Mobile to Discuss 'Cooperation', Shares Thoughts on Chinese Markets

As speculated following his arrival in China earlier this week, Apple CEO Tim Cook has met with representatives of China Mobile, the world's largest carrier. Reuters notes that the two sides discussed "cooperation", but no additional information on the status of long-running negotiations over the iPhone have been revealed.

"In the morning, Apple's CEO Tim Cook visited China Mobile's headquarters. China Mobile's Chairman Xi Guohua and Tim Cook discussed matters of cooperation," said Li Jun, a China Mobile spokesman, in an emailed statement. [...]

Talks between Apple and China Mobile have been going on for years and are stuck on revenue sharing terms, analysts said, so it is tough to say if this meeting would break new ground.

cook miit jan13
Tim Cook meeting with China’s Minister of Industry and Information Technology Miao Wei earlier this week (Source: MIIT)

Cook also sat down with Sina Technology for an exclusive interview [Google translation] in which he touched on a number of topics. Notably, Cook shared that although this was his second visit to China as CEO of Apple, he has visited China numerous times since 1996 and he has observed tremendous changes over that time.

Cook also highlighted Apple's efforts to raise its profile in China, reiterating plans to grow its retail presence from the current 11 stores in Greater China to at least 25 locations. Apple is also working to speed up the approval process for Apple products in China, moves which would allow product launches in China to occur closer to the first waves that generally include the United States and perhaps 5-10 other countries.

As he has in several other settings, Cook skirted discussion of Apple's plans for the television market, noting that he uses and loves the current Apple TV set-top box but that the market does not yet offer similar potential to the smartphone market. As he usually does when confronted with questions about television, Cook shared only that Apple remains very interested in the market and acknowledged that he can not discuss any future plans for the company.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

koban4max Avatar
171 months ago
Did Steve dress in a suit during such meet ups?
I don't recall.

Does it matter? Cook is not Steve.
Score: 4 Votes (Like | Disagree)
lyricist3 Avatar
171 months ago
He is 51 :confused: He looks like a very old man.
IMAGE CAPTIONS:

Tim Cook: Hellloo Sweeety
Miao Wei: *help?! anyone?*
Background helper girls: We'll leave you two alone ...
Score: 3 Votes (Like | Disagree)
jayducharme Avatar
171 months ago
Best Tim Cook translation in the article:

I respect very much Ivey, working with him for the glory of my life.
Score: 3 Votes (Like | Disagree)
Born Again Avatar
171 months ago
I'm glad apple is sticking to their guns here
Score: 3 Votes (Like | Disagree)
routine_analyst Avatar
171 months ago
"...our tech executive source claims Cook is into Asian guys..."

source: http://gawker.com/5834158/tim-cook-apples-new-ceo-and-the-most-powerful-gay-man-in-america

source: http://www.examiner.com/article/tim-cook-apple-s-new-ceo-the-most-powerful-gay-person-the-world

^_______^
Score: 2 Votes (Like | Disagree)
SactoGuy18 Avatar
171 months ago
The big issue for Apple in China is NOT a cheaper iPhone. The issue is compatibility with China Mobile's unique TD-SCDMA digital cellular network; my guess is that Apple has been quietly testing iPhone 5's with a modified A6 SoC that directly supports TD-SCDMA, and as such a China Mobile-specific iPhone 5 will roll out some time in the Spring of 2013.
Score: 1 Votes (Like | Disagree)