Apple Reminds Developers of App Store Freeze During Holidays - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Reminds Developers of App Store Freeze During Holidays

35998Apple has sent reminders to App Store developers that the annual shutdown of iTunes Connect is scheduled to take place from Friday, December 21, 2012 to Friday, December 28th, 2012.

iTunes Connect is the portal for developers to submit app updates and changes. As a result, no new apps, app updates or price changes will be reflected in the App Store during that time.

We strongly recommend that you do not schedule any pricing changes in iTunes Connect that would take effect between Friday, December 21, 2012 and Friday, December 28, 2012. Pricing changes scheduled to take effect during this date range will not be reflected on the App Store and your app or In-App Purchase will become unavailable for purchase until after the shutdown.

We also recommend that you do not schedule any apps to go live during the shutdown. Releases scheduled with a start date between Friday, December 21, 2012 and Friday, December 28, 2012 will not go live on the App Store until after the shutdown.

As a result of the shutdown deadline, a large number of App developers have been cutting prices today as they compete for top ranking on the App Store Top Charts during the lucrative Christmas sales period.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....

Top Rated Comments

Dewroo Avatar
179 months ago
App store app freeze = end of the world.
you see, the app store won't come back. ever. there will be a catastrophic problem and all apps will be deleted off apple's servers.

apple will lose stock and go bankrupt.
Score: 4 Votes (Like | Disagree)
Jynto Avatar
179 months ago
The mayans were trying to warn us. We're all gonna die!
Score: 2 Votes (Like | Disagree)
179 months ago
Still baffles me that Apple cant afford to keep it open. I'm pretty sure there would be a fair few review staff that would be happy to keep working, especially any that dont celebrate anything this time of year.

----------

Can we still get daily reports or is the whole thing down for that week?

You cant even log in. It's completely shut down for the week. Here's the full email as MR dont seem to be showing it:

iTunes Connect will be temporarily shut down from Friday, December 21, 2012 to Friday, December 28, 2012. During this shutdown, the following functionality will be unavailable:

Access to iTunes Connect and iTunes Connect Mobile
Delivery of any apps or updates
Additionally, the following will be delayed:

Releases scheduled to appear on the App Store for the first time
Pricing changes scheduled through the interval pricing system in iTunes Connect
We strongly recommend that you do not schedule any pricing changes in iTunes Connect that would take effect between Friday, December 21, 2012 and Friday, December 28, 2012. Pricing changes scheduled to take effect during this date range will not be reflected on the App Store and your app or In-App Purchase will become unavailable for purchase until after the shutdown.

We also recommend that you do not schedule any apps to go live during the shutdown. Releases scheduled with a start date between Friday, December 21, 2012 and Friday, December 28, 2012 will not go live on the App Store until after the shutdown.

Score: 2 Votes (Like | Disagree)
179 months ago
Apple isn't shutting off the app stores.

They just won't be reviewing any new apps or updated apps while the employees are on vacation.

I know...shockingly I did read the email, and have gone through this for a few years now ;)

I meant there is no reason why they have to shut down iTunes connect and app reviews.
Score: 1 Votes (Like | Disagree)
OriginalMacRat Avatar
179 months ago
Still baffles me that Apple cant afford to keep it open. I'm pretty sure there would be a fair few review staff that would be happy to keep working, especially any that dont celebrate anything this time of year.

Apple isn't shutting off the app stores.

They just won't be reviewing any new apps or updated apps while the employees are on vacation.
Score: 1 Votes (Like | Disagree)
gmanist1000 Avatar
179 months ago
Good time for them to fix the slow App Store with iOS 6! Though, I doubt they will.
Score: 1 Votes (Like | Disagree)

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors