Apple's 2012 Annual Report: More Employees, More Office Space, More Sales

NewImageApple today filed its 2012 annual report with the U.S. Securities and Exchange Commission, and the document reveals a few interesting tidbits of information:

- Apple now has 72,800 "full-time equivalent" employees, up from 60,400 last year. The company also went from employing 2,900 "full-time equivalent" temporary employees and contractors to 3,300. 42,400 "full-time equivalent" employees are in the retail division, up from 36,000 last year.

- Apple went from 357 stores at the end of fiscal 2011 to 390 stores at the end of fiscal 2012, up 33 from the year prior. Apple earned an average of $51.5 million per store, up from $43.3 million last year. The average number of "full-time equivalent" employees per store grew from 100.8 to 108.7. Apple expects to open 30-35 new stores in 2013, with 75% of those located outside the US.

The Company’s headquarters are located in Cupertino, California. As of September 29, 2012, the Company owned or leased approximately 17.3 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions. Of that amount approximately 10.9 million square feet was leased building space, which includes approximately 4.1 million square feet related to retail store space. Of the Company’s owned building space, approximately 2.6 million square feet that is located in Cupertino, California will be demolished to build a second corporate campus. Additionally, the Company owns a total of 1,077 acres of land in various locations.

As of September 29, 2012, the Company owned a manufacturing facility in Cork, Ireland that also housed a customer support call center and facilities in Elk Grove, California that included warehousing and distribution operations and a customer support call center. The Company also owned land in Austin, Texas where it will build office space and a customer support call center. In addition, the Company owned facilities for research and development and corporate functions in Cupertino, California, including land for the future development of the Company’s second corporate campus. The Company also owned data centers in Newark, California; Maiden, North Carolina; and Prineville, Oregon. Outside the U.S., the Company owned additional facilities for various purposes.

- As this document is designed mainly for prospective and current investors in the company, Apple also lists a number of risk factors that could affect investments in the company. These include "[Apple] could be found to have infringed on intellectual property rights", the ability to "successfully manage frequent product introductions and transitions", "the Company’s ability to obtain components in sufficient quantities", and numerous more.

- Unlike last year, when Apple said it had no plans to pay a dividend, the company now "expects to pay quarterly dividends in the future."

The document is thick with financial information, including breakdowns of all sorts related to how the company makes money, invests its money, and pays taxes, among other things.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Saturday October 18, 2025 11:00 am PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across the Apple Music, Calendar, Photos, Clock, and Safari apps. More features and changes will follow in future ...
ios 26 1 liquid glass opaque

iOS 26.1 Beta 4 Lets Users Control Liquid Glass Transparency with New Toggle

Monday October 20, 2025 10:57 am PDT by
With the fourth betas of iOS 26.1, iPadOS 26.1, and macOS 26.1, Apple has introduced a new setting that's designed to allow users to customize the look of Liquid Glass. The toggle lets users select from a clear look for Liquid Glass, or a tinted look. Clear is the current Liquid Glass design, which is more transparent and shows the background underneath buttons, bars, and menus, while tinted ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
Apple iPad Pro hero M5

New iPad Pro Has Six Key Upgrades Beyond M5 Chip

Saturday October 18, 2025 10:57 am PDT by
While the new iPad Pro's headline feature is the M5 chip, the device has some other changes, including N1 and C1X chips, faster storage speeds, and more. With the M5 chip, the new iPad Pro has up to a 20% faster CPU and up to a 40% faster GPU compared to the previous model with the M4 chip, according to Geekbench 6 results. Keep in mind that 256GB and 512GB configurations have a 9-core CPU,...
iPhone Siri Glow

Some Apple Employees Have 'Concerns' About iOS 26.4's Revamped Siri

Sunday October 19, 2025 7:39 am PDT by
iOS 26.4 is expected to introduce a revamped version of Siri powered by Apple Intelligence, but not everyone is satisfied with how well it works. In his Power On newsletter today, Bloomberg's Mark Gurman said some of Apple's software engineers have "concerns" about the overhauled Siri's performance. However, he did not provide any specific details about the shortcomings. iOS 26.4 will...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
maxresdefault

Here's How the iOS 26.1 Transparency Toggle Changes Liquid Glass

Monday October 20, 2025 1:55 pm PDT by
With the fourth beta of iOS 26.1, Apple added a toggle that makes Liquid Glass more opaque and reduces transparency. We tested the beta to see where the toggle works and what it looks like. Subscribe to the MacRumors YouTube channel for more videos. If you have the latest iOS 26.1 beta, you can go to Settings > Display and Brightness to get to the new option. Tap on Liquid Glass, then...
m4 macbook air blue

M5 MacBook Air Coming Spring 2026 With M5 Mac Studio and Mac Mini in Development

Thursday October 16, 2025 3:57 pm PDT by
Apple plans to launch MacBook Air models equipped with the new M5 chip in spring 2026, according to Bloomberg's Mark Gurman. Apple is also working on M5 Pro and M5 Max MacBook Pro models that will come early in the year. Neither the MacBook Pro models nor the MacBook Air models are expected to get design changes, with Apple focusing on simple chip upgrades. In the case of the MacBook Pro, a m...

Top Rated Comments

JDee Avatar
169 months ago
Apple now has 42,800 "full-time equivalent" employees, up from 60,400 last year.

Nice proof-reading.
Score: 8 Votes (Like | Disagree)
GSPice Avatar
169 months ago
I'm sorry if I came across as rude.

apples 2012 annual report more employees more office space more sales image


;)
Score: 7 Votes (Like | Disagree)
kdarling Avatar
169 months ago
$515,000 sales per full-time employee...not bad!

Too bad the sales folk don't get commission. They could be rich instead of being stuck in a job with almost no chance of promotion.

That's a lot of Jobs. The overseas manufacturing can be looked past considering how many people are putting food on the table because of Apple products.

That's not a lot of jobs, especially compared to other companies with similar revenue, who easily employ four to ten times as many. Compare Apple to the top 50 (http://www.statisticbrain.com/u-s-largest-employers/) largest employers in the US. Or the top 10 (http://247wallst.com/2011/04/24/americas-ten-largest-employers/2/).

But yes, it's better than a poke in the eye :)
Score: 6 Votes (Like | Disagree)
StuddedLeather Avatar
169 months ago
Nice proof-reading.

The thread isn't even 5 minutes old yet and this is the first post. Lol you have to love this place. So strict :D
Score: 5 Votes (Like | Disagree)
Will do good Avatar
169 months ago
Too bad the sales folk don't get commission. They could be rich instead of being stuck in a job with almost no chance of promotion.

I wouldn't want sales people up sell me every time I walk into a Apple store.
If they are un-happy at Apple they should look for abetter pay job else where. As you say, it's better than a poke in the eye :D
Score: 4 Votes (Like | Disagree)
Popeye206 Avatar
169 months ago
check the ebay part departament. Massive unibody macbook's magsafe board, and motherboard problems. Most apple sales come from software and apps. The only pieces of hardware, that are somehow OK : iphone, mac pro and imac. Apple almost left portable laptop market, since products are so flawed.

Yeah, I agree... the laptops are junk. I can only get about 5 years of daily use out of them before they have to be replaced. Sucks! :rolleyes:
Score: 4 Votes (Like | Disagree)