Apple Begins Selling the Nike+ FuelBand in Stores and Online - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

Apple Begins Selling the Nike+ FuelBand in Stores and Online

by

Apple has started selling the Nike+ FuelBand (in two new colors) in Apple Retail Stores and the Online Store in the US, Canada and the UK. In some ways it's surprising that it took this long for Apple to begin carrying the wristband which launched early this year; we noted Monday that Apple likes to carry app-enabled accessories.

NewImage
Apple CEO Tim Cook is a Nike board member and noted fitness enthusiast and has disclosed in the past that he wears a FuelBand.

The Nike+ FuelBand is an innovative wrist-based device that tracks and measures the user's activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the product.

The Nike+ FuelBand is available for $149 in a number of sizes, both in Apple Retail Stores and online.

Top Rated Comments

179 months ago
If Apple puts iCrap on it site then the iSheeple will follow.

yo dawg I used to spell it like that too in 1995.
Score: 11 Votes (Like | Disagree)
Menopause Avatar
179 months ago
If Apple puts iCrap on it site then the iSheeple will follow.

And you? Are you that lonely that you are wandering the iCrap/Sheeple forums, spreading pointless garbage?

----------

It looks awesome, but what a piece of garbage the FuelBand is. I was one of the first adopters, and since then went through 4 replacements before selling the last one on eBay. It can motivate you when it works, but that's rare.

May be you just had awfully bad luck, but 4 of my neighbors and I have it, we never ran into any problem whatsoever. Please refrain yourself from misleading people by calling it names. It's a great product.
Score: 6 Votes (Like | Disagree)
179 months ago
I am sure they did it just to spite you.


-__-

...Why?
Score: 6 Votes (Like | Disagree)
janderson0719 Avatar
179 months ago
Still way overpriced.

Still want. Looks bad ass. Almost has a Back to the Future 2 feel to it. Nike Air Mags anyone?
Score: 5 Votes (Like | Disagree)
179 months ago
If you wanted to know how far you ran, you looked at a map, or drove the route in your car.

True, but that doesn't work inside buildings. And steps is also a measure of exercise. I aim for 10,000 steps a day–and this includes my 2 mile roundtrip walk to work–but there is no way I can walk and, well, count steps at the same time.

I don't use the data to justify a doughnut. I use the data as motivation to walk instead of jumping in the car for those two miles every day. It is an extrinsic motivator for me that works.
Score: 4 Votes (Like | Disagree)
179 months ago
I think I'm missing the point of all this... It used to be that people ran a few miles to get exercise. If you wanted to know how far you ran, you looked at a map, or drove the route in your car. If you wanted to know if you were burning enough calories to stay fit, you looked in the mirror or stepped on a scale.

Is the point of this thing to give you exercise "credit" for walking to the mailbox and then provide an indirect estimate of how many jelly donuts you've earned?

Counting steps? I know I've walked enough steps when I've gotten where I'm going. Does it have an audio output or something so the blind can use it to dead reckon?

And isn't "normalized scoring" to factor out body build just a way of saying that having no idea how big you are is a feature not a bug?

It's a motivational tool and it gives the user a more concrete and immediate answer to the question "Are they working out enough?" than looking in the mirror.

Also, counting steps encourages some people to take the longer route instead of the quicker one.

If you ever become Digital Kid you may understand it better. ;-)
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple Working on All-New Operating System

Wednesday July 29, 2026 11:39 am PDT by
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman. In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces. The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
imac video apple feature

Apple Made Its Second-Biggest Acquisition Ever This Year

Wednesday July 29, 2026 12:03 pm PDT by
Apple this year acquired Israeli startup Q.ai for close to $2 billion, according to the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019. Q.ai...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro: Twelve Changes Coming to Apple's Next Flagship

Thursday July 30, 2026 3:43 am PDT by
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors