Apple Opening Massive New Beijing Retail Store This Weekend

Apple is preparing to open its third retail store in Beijing this weekend, with the massive new Wangfujung store representing yet another high-profile entry for the company.

wangfujing retail store
The Next Web was on hand for the media preview today, gaining an early look at the new store and hearing from Apple retail chief John Browett, who also acknowledged that Apple is working to open a new store in Shenzhen, China.

Browett went so far as to say that, in his opinion, the new location is the best store Apple has built in Asia so far. That would presumably take the unofficial title from the IFC Hong Kong store, which was Apple’s most expensive store to date when it opened last year. [...]

Apple Store aficionados (hey, I’m sure some of you are out there) should take note that the Wangfujing location has one of Apple’s three triple-height glass staircases, the first in Asia. Also a first in Asia, the location has two 360-degree Genius Bars, allowing customers to stand next to their technicians rather than across from them.

M.I.C. gadget shares more photos from the new store, noting that the ground floor is dedicated to product displays while the second floor offers support functions such as the Genius Bars and training tables and the basement houses additional training tables, a kids' table, and the largest range of accessories available at any store.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...

Top Rated Comments

MMOTotal Avatar
174 months ago
Meanwhile across the road...

apple opening massive new beijing retail store this weekend image
Score: 26 Votes (Like | Disagree)
Rizzm Avatar
174 months ago
The modern design of the Apple store paired with classic Chinese architecture looks gorgeous!
Score: 10 Votes (Like | Disagree)
ericrwalker Avatar
174 months ago
Am I the only one who thinks this looks kinda ugly?

Pretty sure you are the only one.
Score: 7 Votes (Like | Disagree)
DanielSw Avatar
174 months ago
So the citizens can finally walk past an Apple store and say "I make these products. They are charging WHAT?!?! for it?!?"

Get out of this "stereotype-thinkng" mode and your condescension. All Chinese aren't the beleaguered "poor" which you people insist on championing. Most likely most of those "poor" Foxconn employees are quite happy to have their jobs.
Score: 6 Votes (Like | Disagree)
Adidas Addict Avatar
174 months ago
Hong Kong is also China and Apple product are the cheapest in the world there.
Well it is and it isn't. Hong Kong differs hugely from mainland China. As well as being an SAR It's almost completely Tax Free as well.

As it is, you'd need a team of sniffer dogs to try and find a tax in Hong Kong - with no sales tax, no capital gains tax, no VAT and plans in the pipeline to phase out stamp duties, the people are less than enthusiastic about direct taxation. Income tax, or salary tax as it is known, is set at 2% for those earning less than HK$35,000 a year, 8% for HK$35,000-HK$70,000, 14% for HK$70,000-HK$105,000 and 20% for anything exceeding that.

This low level of taxation brings Brits, Aussies and Americans by land, sea, air and camel to escape their native countries' tax regimes, contributing to Hong Kong's internationalism. Similarly, corporate tax, (or profits tax as it is known), is set at the bargain rate of 16% of assessable profits.

All in all, the government gets it hands on very little money through direct taxation. This allows SMEs to flourish and encourages would-be entrepreneurs to throw their hat into the business ring.
Score: 5 Votes (Like | Disagree)
throx Avatar
174 months ago
Hm, why does China have so many Apple stores yet we have none here in Taiwan?

Lots of people here own Apple products and there are a million authorized resellers that mimic the Apple store as closely as they can. A real Apple store would get swarmed if it opened here in Taipei.

Because Taiwan is China ?
Score: 5 Votes (Like | Disagree)