T-Mobile USA Focused on 'Selling Against the iPhone' Starting September 21 - MacRumorsOpen MenuShow RoundupsShow Forums menuVisit ForumsOpen Sidebar
Skip to Content

T-Mobile USA Focused on 'Selling Against the iPhone' Starting September 21

TmoNews reports (via Engadget) that it has received a pair of photos from T-Mobile USA's internal news system announcing that the carrier will be rolling out new training programs focused on "selling against the iPhone". The new training modules are being deployed on September 21, the rumored launch day for the next-generation iPhone in the United States.

Perhaps it’s coincidental that the information for employees to utilize against the iPhone will drop on September 21st, a date being tossed around as a possible release date for the next-generation iPhone. Perhaps it’s just coincidence but we can’t envision a scenario in which T-Mobile would prepare their employees to sell against a product they are about to receive.

tmobile selling against iphone
T-Mobile is the only one of the four major U.S. carriers to not officially offer the iPhone, hampered by its use of 3G spectrum bands that are not supported by iPhone models released to date. That has not stopped customers from bringing their GSM iPhones to the carrier for use on its 2G network, and T-Mobile has been working to increase support for the over one million iPhones in use on its network even as it seeks to downplay the impact of its official absence to potential customers.

Following its failed merger with AT&T, T-Mobile USA announced earlier this year that its work on refarming spectrum would make the carrier's 4G HSPA+ network compatible with a broader range of devices, including the iPhone, by the end of 2012. Today's report from TmoNews reveals that T-Mobile is also rolling out new Monthly4G SIM kits that are compatible with the iPhone 4S and 4 later this month, perhaps signaling an increased effort to attract iPhone customers as its iPhone-compatible HSPA+ network reaches critical mass.

Related Forum: iPhone

Popular Stories

iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
iPad mini OLED feature 1

Apple Executive Comments on New iPad Mini Lacking 120Hz Display

Thursday October 29, 2026 1:47 pm PDT by
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz. ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Pinched iPad Mini

Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea

Thursday October 29, 2026 11:52 am PDT by
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea. The new iPad mini shown with pinched fingers on Apple's website in the U.S. On its South Korean website, Apple simply shows an image of the iPad mini on its own. The new iPad mini shown without pinched fingers on Apple's website in South Korea ...

Top Rated Comments

iSamurai Avatar
185 months ago
...the most innovative phone on the market.
oh wow! a stretched iphone with an extra row of icons! so innovative! :D
Score: 12 Votes (Like | Disagree)
Blackberryroid Avatar
185 months ago
T-Mobile is making a horrible choice. Going against the most innovative phone on the market.
Score: 12 Votes (Like | Disagree)
FSMBP Avatar
185 months ago
So they're just following what AT&T and Verizon does? :p
Score: 11 Votes (Like | Disagree)
MyMacintosh Avatar
185 months ago
There goes my hope for iPhone coming to T-Mobile
Score: 11 Votes (Like | Disagree)
rdlink Avatar
185 months ago
Is this story on here meant to indicate that T-Mobile isn't getting the iPhone or validation of the release date? Or that somehow - they are "evil" for training their sales staff for how to remain competitive against the iPhone?

Not much news here.

Why are you trying to imply editorial commentary where there isn't any currently? This was a reporting of pertinent Apple related news as it relates to a major US telephone carrier. The implications of this information are that TMO doesn't look to be getting the iPhone anytime soon, and they potentially have inside information as to the launch date, since their purported push on selling against the iPhone corresponds with the rumored date of release of the new model. The story in no way implies that TMO is evil for doing this.

And as someone who waited for years to get an iPhone on TMO before throwing in the towel and moving to VZ, I find this one of the more interesting rumor stories published on this site in days, if not weeks.

I also find it kind of sad. TMO continues to stand on the outside, looking in...
Score: 4 Votes (Like | Disagree)
185 months ago
Who says Apple isn't unwilling to let them have the iPhone? But if it a TMO decision then they're missing out.

Depends. Look at the hole Sprint got themselves into for making their deal with Apple...
Score: 4 Votes (Like | Disagree)
Latest Stories
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
18 hours ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
18 hours ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
18 hours ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
19 hours ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
21 hours ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
1 day ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
1 day ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
1 day ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
1 day ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
2 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
2 days ago
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
2 days ago
14 New Things Your iPhone Can Do in iOS 27.2
14 New Things Your iPhone Can Do in iOS 27.2
2 days ago
iPhone Duo Review: One Week Later
iPhone Duo Review: One Week Later
2 days ago
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
Samsung Mocks iPhone Duo Display Cracks in New Ad Campaign
2 days ago
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
The MacRumors Show: OLED MacBook Pro, iPad Mini 8, and More
2 days ago
MacBook Pro With Touch Display: 15 More Details Revealed
MacBook Pro With Touch Display: 15 More Details Revealed
2 days ago
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
2 days ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
2 days ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
2 days ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 days ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 days ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
2 days ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
2 days ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
2 days ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
2 days ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
2 days ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
2 days ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
3 days ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
3 days ago

🔗 Related Apple News & Rumors

Stay updated with the latest Apple ecosystem news and verified rumors