Apple Geniuses Serving 50,000 Users Per Day as 2012 Store Visits Approach 300 Million

With Apple opening a pair of new Canadian retail stores this past weekend in Halifax, Nova Scotia and Coquitlam, British Columbia, The Loop shares some fresh data on the company's retail chain performance.

Following the two grand openings this weekend, Apple now has 375 stores worldwide, and Apple notes that those stores have seen nearly 300 million visitors so far this year, or roughly 3500 visitors per store per day. Those numbers obviously vary significantly from store-to-store and day-to-day, but the company clearly continues to attract both new and existing customers to test drive Apple's products, make purchases, and seek support.

While meeting with Apple, I was able to get a few details about how the retail operation is going overall.

According to Apple, the company has seen almost 300 million worldwide visitors so far in 2012. To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.

apple store halifax opening
Opening day rush at Apple's new Halifax retail store (Source: The Loop)

On the support side, Apple now reports that the company's retail store Genius Bars are now serving 50,000 users per day, or about 130 per store per day.

Apple has been working hard to meet surging demand for its retail stores, opening new stores on a regular basis and expanding or replacing some of its smaller outdated locations. The company has also been looking for ways to increase Genius Bar availability at its existing stores, increasing multitasking demands on its staff several years ago and even mocking up redesigned Genius Bars that could serve more customers at a time.

Update: The Loop has clarified that the store visitor numbers refer to fiscal 2012 rather than calendar 2012, meaning that the company is seeing closer to 2500 visitors per day at its stores on average.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
We are still waiting for the iOS 26.3 Release Candidate to come out, so the first iOS 26.4 beta is likely still at least a week or two away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...

Top Rated Comments

wikus Avatar
176 months ago
That guy needs to use deodorant.
Score: 17 Votes (Like | Disagree)
nazaar Avatar
176 months ago
apple store = zoo

I try to avoid them as much as possible.
Score: 10 Votes (Like | Disagree)
NutsNGum Avatar
176 months ago
Better lay off some more staff.
Score: 10 Votes (Like | Disagree)
olegandbuster25 Avatar
176 months ago
That guy needs to use deodorant.

Deodarant doesnt stop you from sweating
Antiperspirant does. But it's bad for your pores.
Score: 9 Votes (Like | Disagree)
Krazy Bill Avatar
176 months ago
"or roughly 3500 visitors per store per day"

All at the same time it seems. :eek:
Score: 7 Votes (Like | Disagree)
rjohnstone Avatar
176 months ago
So much for "it just works".
Score: 5 Votes (Like | Disagree)