The plethora of court cases between Apple and other companies over trademarks, design decisions, and patents have only occasionally offered anything of interest to the average observer. Today, however, The Verge has dug up a treasure trove of images of early iPhone and iPad prototypes.
Of particular note are multiple iterations of the iPad featuring different types of kickstands, what appears to be a 16:9 model with wide handles on either side, and an eight-sided iPhone with diagonal corners. Also of interest is a slim, sleek iPhone prototype labeled the N90. The N90 was widely believed to be the codename for the iPhone 4, and while this narrow device definitely bear some aesthetic similarities to Apple's glass-and-metal design, this variant appears to feature a much smaller screen.
One Sony-inspired design from 2006, which bears a "JONY" logo in honor of Apple chief designer Jonathan Ive, looks strikingly similar to the iPhone 4 that debuted years later.
Wednesday July 29, 2026 11:39 am PDT by Joe Rossignol
Apple is developing an all-new operating system that is essentially a mix of tvOS, watchOS, and iOS, according to Bloomberg's Mark Gurman.
In a report this week, he said the operating system will feature a grid of icons, widgets, and apps, along with customizable clock faces.
The new software platform is intended for Apple's long-rumored smart home hub. With built-in facial recognition,...
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern.
Labor Day is September 7 this year. The last time the holiday fell on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic. So, the last time Labor Day was on September 7 in a normal year was in ...
Thursday July 30, 2026 3:43 am PDT by Tim Hardwick
We're less than two months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a dramatic change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year,...
I can imagine Jony Ive's voice as he introduces that prototype: "Until now, people have—albeit inadvertently—associated octagons with authority and restriction. But what we've done is almost mentally rebrand the octagon as something that is really wonderful and liberating. And the end result is practically cathartic."
(I photoshopped/rendered something from this image (http://4.bp.blogspot.com/--yWxs0pVTko/Tck-d4TzGdI/AAAAAAAAAGw/wkfmG_TjIh8/s320/Jonathan+Ive.jpg) to really drive the point home)
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
"Blatantly copies"?
Did you read the article?
The design was made by Apple, not Sony, they just decided to put a Sony logo on the concept image to imagine what a nice looking Sony phone would look like. It was just Jony Ive having a little fun, those were not meant to be publicly shown originally.
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
So even when Apple blatantly copies Sony, that is all fine and dandy, but when Sammy was apparently "inspired" by Apple, a court case is immediately started... Ok, then....
Copies Sony? Did you even read the article. It was Apple designer who made that, because they wanted to see what Sony phone might look like back in 2006. It was all part of research. It was inspired by Sony's design ethics, but that's not Sony's product. Read!
But "The iphone design is obvious!", so why on earth are there all these alternative design prototypes... I mean, it's not like they took a long time on working out the exact way a phone like this should look, because that would mean the design patent might be a valid use of the patent system. :rolleyes:
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.